Aura

HQ
Boston, Massachusetts, USA
Total Offices: 3
360 Total Employees
Year Founded: 2017

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Aura Company Culture & Values

Updated on October 23, 2025

This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.

What's the company culture like at Aura?

Strengths in people-first practices, visible recognition, and a collaborative ethos are accompanied by persistent challenges in communication, workload, and the effects of frequent organizational change. Together, these dynamics suggest an engaged, mission-driven culture where the day-to-day experience depends on team context and tolerance for pace and ambiguity.
Positive Themes About Aura
  • People-First Culture: Policies such as hybrid flexibility, generous time off, comprehensive benefits, and family care programs indicate a people-first stance. Investment in well-being alongside a unifying online-safety mission shapes a supportive environment.
  • Recognition, Pride & Shared Success: Programs like the annual GEM Awards and 'Nominate to Celebrate' spotlight contributions and exceptional customer service. External workplace honors reinforce pride in shared achievements.
  • Collaborative & Supportive Culture: Values like 'We Are One Team' and an emphasis on integrity promote cross-functional collaboration and mutual support. Colleagues are often portrayed as approachable and helpful, fostering teamwork.
Considerations About Aura
  • Poor Communication: Communication and support from management are described as inconsistent in places, especially for distributed teams. Remote employees sometimes experience unclear direction and tension around day-to-day coordination.
  • Workload & Burnout: A rapid pace and unbackfilled roles can lead to heavier workloads and stress in certain functions. Some customer-facing environments are characterized as rigid with strict policies and metrics.
  • Change Fatigue & Ineffective Decision-Making: Frequent reorganizations and layoffs introduce instability and shifting priorities. Strategic choices are sometimes viewed as out of touch with employee and customer needs.
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The insights on this page are generated by submitting structured prompts to some of the most popular large language models (“LLMs”) and summarizing recurring themes from the responses. Because the insights are generated using AI, they may contain errors. The insights do not necessarily reflect internal data, employee interviews, or verified company information. They may be influenced by incomplete, outdated, or inaccurate data, and may vary across LLM providers. These insights are intended for informational purposes only and should not be interpreted as a factual or definitive assessment of a company's reputation. Built In makes no representations or warranties regarding the accuracy, completeness, or reliability of this information, and disclaims any liability for any actions taken based on this information. If you are a representative of this company, and would like this page to be removed, you may contact us via this form.
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