While a bulk of tech innovation discussions may focus on the startups building artificial perception in robots or machine learning technology that monitors energy consumption, there’s a silent player behind almost every startup that often goes unnoticed. These silent, but strategic players curate news releases and product launches while also helping C-suite executives handle interviews and build brand awareness. These players can range from public relations firms to business consultancies, and this week Boston gained a new consultancy that aims to help scale “next-generation” tech companies.
On Wednesday, Value Creation Labs (VCL) formally launched. The consultancy specializes in brand growth and acceleration and already works with media giant Vevo along with early stage startups like Precise TV, a data and machine learning-based marketing company. VCL also works with BEASY, an NFT platform.
VCL Founder Zach Servideo, a Built In expert contributor, has 15 years of consulting experience. Servideo told Built In over email that he opted out of corporate tech public relations gigs and decided to build Value Creation Labs to better harness what he believes is a key differentiating factor in his approach to media relations: strategic brand evolution.
“Those strategies may include personnel adjustments, fundraising strategies, go-to-market plans, brand building tactics, product innovations and all sorts of things. I believe the market needs more modern consultancies that can be agile partners that act as digital Swiss Army knives equipped to solve any problem,” Servideo said. “The next-gen innovation market needs more strategic growth accelerators like VCL that can quickly diagnose and tackle problems, and then, of course, accelerate growth.”
VCL currently has 20 employees that work in a part-time or freelance capacity. Servideo said he is actively seeking more consultants to add to the VCL team and he’s beginning the search for an executive assistant.
“We breathe enthusiasm, strategy and design into brands,” Servideo said in a statement. “We’re not trying to be a traditional venture group. Our model is a problem-solving model — more reminiscent of a management consulting firm — and our long-term goal is to develop our own IP and operate a next-gen venture studio.”
