About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation
With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
- Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.
About the Role
Title: Web Content Marketing Strategist
Reports to: Chief Marketing Officer
Location: Austin, Texas
CharterUP is seeking a highly skilled and self-motivated Web Content Marketing Strategist to take full ownership of the development, optimization, and ongoing maintenance of our website. This is a pivotal role at the intersection of marketing and product, responsible for elevating our web presence and aligning the site’s functionality and content with strategic business goals.
As the strategic and tactical lead for CharterUP’s web experience, you’ll manage a roadmap focused on performance, UX/UI improvements, SEO alignment, and content optimization. You will collaborate cross-functionally to transform marketing and product priorities into scalable website initiatives that drive measurable results.
What You’ll Do
- Own end-to-end management of a CharterUP website, including content structure, UX enhancements, feature development, and overall performance optimization.
- Lead and execute web development projects, using no-code/low-code tools or working with external partners to implement updates and new features.
- Align with SEO strategy to ensure that on-page content, metadata, internal linking, and technical elements follow best practices for organic search visibility.
- Act as the product owner for the website, managing a backlog of features, improvements, and optimizations that support growth and engagement.
- Monitor site analytics and performance, leveraging data to prioritize updates, test hypotheses, and improve conversion paths.
- Execute A/B testing and conversion rate optimization (CRO) to refine user flows and increase lead generation effectiveness.
- Collaborate with marketing, product, design, and content teams to deliver a cohesive digital experience that supports campaigns, launches, and business objectives.
- Ensure site compliance with accessibility standards, privacy regulations, and SEO and usability best practices.
- Stay current on digital trends, tools, and technologies to inform improvements and innovation across the web experience.
What You’ll Bring
- 5+ years of experience in web marketing, website management, or digital product marketing, ideally in a fast-paced or growth-stage environment.
- Proven success managing and optimizing WordPress websites with a focus on performance, UX, and alignment with marketing goals.
- Strong experience in WordPress development, including theme customization, plugin management, and site performance/security best practices.
- Skilled in integrating third-party tools (e.g. CRMs, analytics, marketing automation) to enhance functionality and marketing effectiveness.
- Solid understanding of SEO principles, with experience implementing tactics that support broader search strategies.
- Fluency in analytics and reporting tools, including Google Analytics, Google Search Console, and related platforms.
- Strong familiarity with product development processes, especially in the context of continuous web improvement.
- Excellent project management, prioritization, and communication skills, with a collaborative, solutions-oriented approach.
Recruiting Process
- Step 1 - Video call: Talent Acquisition interview
- Step 2 - Video call: Hiring Manager interview
- Step 3 - Video call: Team interviews
- Step 4 - Offer & background check
- Welcome aboard!
We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.
- Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
- Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
- Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
- Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
- Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
- Referral Rewards: Earn bonuses for bringing top talent to the team.
- Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
- Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.
CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know.
Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.
We hire in the U.S. and Canada and are actively expanding our global footprint.
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