VP, Shark Beauty, Haircare

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Position: VP, Shark Beauty, Haircare
Location: NYC (Hybrid, 3-4 days in-office)
Reports to: Shark Beauty Chief Marketing Officer (CMO)
Company Overview:
SharkNinja, a publicly traded company with over $4 billion in annual revenue, is a leading innovator in the consumer products space. Known for its commitment to developing cutting-edge technology and exceptional products, SharkNinja spans multiple categories including vacuum cleaners, kitchen appliances, and personal care devices. The company's mission is to deliver solutions that simplify and elevate everyday life for consumers worldwide.
Position Overview:
The Vice President, Shark Beauty, Haircare will lead the global marketing strategy for SharkNinja's haircare device categories. This role is essential in shaping Shark Beauty's growth trajectory through innovative product launches and consumer-focused branding efforts. The VP will drive the vision for Shark Beauty Haircare, ensuring the brand is positioned as an industry leader in beauty technology.
Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy for SharkNinja's haircare products, aligned with the company's business objectives and brand values.
• Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.
• Product Launches: Oversee the development and execution of successful product launch campaigns, ensuring maximum market impact and consumer engagement.
• Brand Development: Build and enhance SharkNinja's haircare brand, ensuring consistent messaging and a strong brand presence across all channels.
• Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive messaging and a unified brand voice.
• Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, and influencer partnerships, to drive online engagement and sales.
• Analytics and Reporting: Utilize data-driven insights to measure the effectiveness of marketing campaigns, optimize performance, and report on key metrics to senior leadership.
• Innovation: Stay ahead of industry trends and emerging platforms, continuously exploring new opportunities to enhance SharkNinja's haircare marketing strategy.

Qualifications:

• 15+ years of marketing experience, with at least 5 years in a senior leadership role, ideally in the beauty, personal care, or consumer tech industries.
• Expertise in product launches, and brand strategy, particularly within haircare categories.
• Proven ability to lead and develop teams, driving innovation and collaboration in a fast-paced environment.
• Strong analytical and financial management skills, with a focus on delivering measurable marketing impact.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Work Expectations:
This role is based in SharkNinja's NYC office, with the expectation to be in the office at least 3-4 days per week to collaborate closely with the executive team and cross-functional partners.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range
$265,000-$325,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]