Apiphani is a technology-enabled managed services company dedicated to redefining what it means to support mission-critical enterprise workloads. We’re a small but rapidly growing company, which means there’s lots of room for growth and learning opportunities abound!
Apiphani is dedicated to creating a diverse and inclusive work environment for all as a fundamental component of our business. Diversity and inclusion are the bedrock of creativity and innovation. Without diversity of experience and thought, we would fail to progress as a company and as a team. Apiphani strives to foster an environment of belonging, where every employee feels respected, valued, and empowered. We embrace the unique experiences, perspective, and cultural background, which only you can bring to the table.
Vice President of Marketing
The Vice President of Marketing is responsible for developing and executing Apiphani’s marketing strategy to drive brand awareness, demand generation, and market expansion across target industries. This role oversees all aspects of corporate marketing, product marketing, communications, and digital strategy, ensuring alignment with Apiphani’s business objectives and growth goals.
As the architect of Apiphani’s brand and voice, the VP of Marketing leads initiatives that position the company as a premier AI-enabled managed services provider and thought leader in mission-critical enterprise IT operations.
Key Responsibilities
Strategic Leadership
- Define and implement Apiphani’s integrated marketing strategy, spanning corporate, product, digital, and partner marketing.
- Build and manage annual marketing plans, budgets, and KPIs aligned with corporate revenue goals and alliance objectives.
- Serve as the strategic steward of the Apiphani and Luumen brands — ensuring clarity, differentiation, and consistency across all communications and touchpoints.
- Integrate with current marketing and branding initiatives and the contractors currently contributing to them.
Brand & Communications
- Oversee corporate messaging, content development, website design, public relations, and executive communications.
- Drive the creation of thought leadership assets including blogs, whitepapers, webinars, and case studies that highlight Apiphani’s expertise in automation, observability, and regulated industries.
- Lead the design and rollout of Apiphani’s and Luumen’s digital presence, ensuring modern UX, SEO performance, and consistent brand experience.
Demand Generation
- Develop and execute multi-channel campaigns (digital, social, ABM, events, and email) to generate qualified leads and pipeline growth.
- Leverage intent data, analytics, and automation platforms (HubSpot, ZoomInfo, LinkedIn Ads) to optimize lead-to-revenue performance.
- Partner closely with Sales and Alliances to align demand generation with co-sell motions and partner programs (AWS, SAP, Red Hat, Boomi, SUSE).
Partner & Alliance Marketing
- Collaborate with the VP of Alliances to design and execute joint marketing programs with strategic partners.
- Maximize visibility and engagement at partner events, summits, and trade shows.
- Manage MDF (Marketing Development Funds) and incentive programs through hyperscaler and ISV partnerships.
Team Development
- Build and mentor a high-performing marketing team (creative, content, PR, and digital agencies).
- Foster a culture of creativity, accountability, and measurable impact.
- Integrate marketing workflows with Sales, Alliances, and Product Marketing teams for cross-functional visibility and collaboration.
Qualifications
- 10+ years of progressive marketing leadership experience in technology, SaaS, or enterprise services; at least 3–5 years in an executive or VP-level capacity.
- Proven experience developing and executing integrated marketing strategies that drive measurable growth.
- Deep understanding of B2B demand generation, digital marketing, and account-based marketing (ABM).
- Experience in partner ecosystem marketing (hyperscalers, SAP, cloud services) highly preferred.
- Strong analytical and communication skills, with proficiency in HubSpot, CRM systems, and marketing analytics tools.
- Demonstrated ability to lead creative initiatives while managing operational discipline and ROI accountability.
Ideal Attributes
- Strategic thinker with a bias for execution.
- Storyteller who can translate complex technology into clear business value.
- Collaborative, cross-functional leader comfortable operating in a fast-paced, entrepreneurial environment.
- Passion for innovation
- Medical/dental/vision - 100% paid for employees, 50% paid for dependents
- Life and disability - 100% paid for employees
- 401K - 3% contribution, no employee contribution necessary
- Education and tuition reimbursement - up to $50K annually
- Employee Stock Options Plan
- Accident, critical illness, hospital indemnity benefits offered through our providers
- Employee Assistance Program
- Legal assistance
- Paid Time Off - up to 6 weeks per year
- Sick Leave - up to 2 weeks per year
- Parental Leave - up to 12 weeks
Top Skills
apiphani Boston, Massachusetts, USA Office
53 State St, Boston, Massachusetts, United States, 02109
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