The VP of Global Field & Partner Marketing will lead demand creation, overseeing field marketing, corporate events, and partner marketing to enhance growth globally. Responsibilities include developing strategies, campaign execution, optimizing lead management, and collaborating with various teams for successful marketing outcomes.
The biggest bottleneck to AI success today isn't technology—it’s data. Most organizations are trying to power AI initiatives with data that is messy, siloed across systems, and growing at an unprecedented rate. While boards mandate business transformation with AI, C-suite leaders say data-related issues are their top challenges to making it happen.
But what’s the best way to get data AI-ready? Yesterday’s data management tools require teams of people to operate and focus only on alerting you when something is wrong, but this reactive and resource-heavy approach won’t work anymore.
Ataccama’s agentic platform is the intelligent and scalable approach to data management for the modern AI enterprise. Ataccama deploys agents that autonomously reason, identify data quality issues, and help you fix them at the source. Your team benefits from AI-assisted execution across data quality, governance, observability, and reference data management.
With Ataccama, you can trust your data to turn your AI ambitions into transformative reality. Stop fixing your data and start innovating with it.
The Role
The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning:
- Field Marketing (territory-aligned demand generation programs supporting our global markets)
- Corporate Events
- Partner Marketing
This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.
Your Challenge
- Field Marketing Leadership
- Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments.
- Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals.
- Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models.
- Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting.
- Partner Marketing
- Develop and execute partner marketing strategies to, through, and with strategic partners (e.g., cloud platforms, system integrators, resellers).
- Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline.
- Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans.
- Digital & Web Marketing
- Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth.
- Field & Regional Marketing
- Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities. This will be a global model with specific focus on growth in North America, EMEA, and ANZ.
- Ensure consistent brand and messaging while optimizing for local market dynamics.
- Leadership & Cross-Functional Alignment
- Mentor and scale a high-performing global team that blends creativity with data-driven rigor.
- Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs.
- Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth.
Is This You?
- 12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level.
- Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required.
- Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based.
- Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs.
- Curiosity, creativity, and the desire to drive organizational and operational transformation with AI.
- Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders.
- Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology.
- Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards.
- Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.
- Data management / data quality / AI industry experience preferred but not required.
At Ataccama, our core values are Candid & Caring, so we’re upfront about compensation. The OTE range for this full-time role is $280,000–$350,000.00 USD. Your exact offer depends on the scope of the role, your experience, and the skills you bring. Base salary is just one part of your compensation & wellbeing package- you will also be eligible for an annual performance bonus, flexible time off, health benefits, an equity grant, and many other perks.
Perks & Benefits
• Medical Insurance (including vision & dental)
• 401(k) with employer match contribution
• Life Insurance
• Long-term disability insurance
• Employee Assistance Program (EAP)
• Long-Term Incentive Program
• "Bring Your Friend" referral program
• Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
• 5 sick days
• The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
• Flexible working hours & hybrid work setup
• Conference tickets to the best industry events of the year
• Online courses & company access to Udemy to hone your skills
Work Equipment
• Company laptop
• Personal cell phone contribution
While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.
Top Skills
6Sense
Hubspot
Marketo
Salesforce
Tableau
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