User Acquisition Specialist (CleanMyMac)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We're looking for a proactive and data-driven User Acquisition Specialist to join the CleanMyMac team.
CleanMyMac is an all-in-one Mac cleaner and maintenance app that handles junk, duplicates, malware, and performance issues, making MacBooks extra efficient and impeccably clean.
The role of a User Acquisition Specialist is an amazing opportunity for someone who doesn't just set up campaigns but actively thinks about performance, optimization, and growth. We're looking for a strategic thinker and hands-on executor who's ready to take ownership, experiment, and collaborate cross-functionally with designers, copywriters, and analysts.
Join our team and help millions of users around the globe get the most out of their Macs!
In this role, you will:

• Conduct the audit of advertising campaigns (Google Ads / Bing Ads / Meta Ads), identify key growth opportunities, and prepare optimization recommendations
• Analyze the performance of current landing pages and suggest hypotheses for A/B testing
• Generate ideas, launch and test hypotheses, analyze the results, and define next steps to improve performance
• Monitor and analyze campaign performance using key metrics (CPA, CAC, ROAS, ROI, CTR, CR, etc.)
• Collaborate with cross-functional teams, including designers, copywriters, and analytics, to launch high-performing ad creatives and landing pages
• Effectively manage large media budgets across Tier 1 GEOs and other markets
• Regularly report on performance, trends, and optimization insights

Skills you'll need to bring:

• 2+ years of experience in user acquisition with paid channels (Google Ads, Meta Ads, Bing Ads)
• 2+ years of experience in managing and scaling Google Ads Search campaigns
• In-depth understanding of core performance marketing metrics (CPA, ROAS, etc.)
• Experience working with large budgets and driving results in Tier 1 countries
• Familiarity with tools such as Google Analytics, Looker Studio, Google Tag Manager, Excel/Google Sheets for data analysis
• Strong analytical skills and experience conducting A/B tests
• Results-oriented mindset with high levels of autonomy and responsibility
• Ability to work collaboratively in a team environment
• Stay up to date with industry trends and continuously look for growth opportunities
• Intermediate or higher English proficiency (written and spoken)

As a plus:

• Experience working with other advertising platforms: Reddit, Twitter, LinkedIn, etc.
• Understanding of UX/UI design principles
• Experience analyzing A/B tests
• Understanding of product metrics (ARPU, AOV, Churn rate, etc.)

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.