User Acquisition Specialist (CleanMyMac B2B)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We are looking for a data-driven and results-oriented User Acquisition Specialist to join the CleanMyMac Business team.
CleanMyMac Business is designed for teams, providing a web dashboard that offers real-time Mac insights, individual device monitoring, automated maintenance, malware protection, and security compliance tracking.
The primary goal of this role is to ensure a consistent flow of high-quality leads for our sales team by launching, optimizing, and scaling effective PPC campaigns. You will play a key role in maximizing leads while continuously working to reduce CPL, directly impacting our growth and revenue goals.
If you're passionate about performance marketing and thrive in a fast-paced environment, this is the opportunity for you.
In this role, you will:

• Conduct the audit of advertising campaigns (Google Ads / Facebook Ads / LinkedIn Ads), identify key growth opportunities, and prepare optimization recommendations
• Analyze the performance of current landing pages and suggest hypotheses for A/B testing
• Generate ideas, launch and test hypotheses, analyze the results, and define next steps to improve performance, maximize leads + reduce CPL
• Monitor and analyze campaign performance using key metrics (CPL, CPA, CTR, CR, etc.)
• Collaborate with cross-functional teams, including a PMM, sales specialists, designers, copywriters, and analytics, to launch high-performing ad creatives and landing pages
• Effectively manage large media budgets across Tier 1 GEOs and other markets
• Regularly report on performance, trends, and optimization insights

Skills you'll need to bring:

• 2+ years of hands-on experience in B2B user acquisition for a SaaS product
• Profound experience with Google & LinkedIn Ads
• Proven track record in managing lead generation funnels: from CPL to MQL/SQL
• Strong analytical skills with experience using GA, Looker Studio, Excel/Sheets
• Experience in setting up and optimizing Lead Gen Forms campaigns
• Proficient in A/B testing of creatives and landing pages
• Results-oriented mindset with high levels of autonomy and responsibility
• Ability to work collaboratively in a team environment
• Stay up to date with industry trends and continuously look for growth opportunities
• Intermediate or higher English proficiency (written and spoken)

As a plus:

• Experience with Meta Ads, Reddit Ads, etc.
• Experience with Google Ads for B2C products
• Google Ads and LinkedIn Marketing Strategy certifications

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.