Sr. Social Media Specialist

Who We Are

Point32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. Serving nearly 2 million members, Point32Health builds on the legacy of Harvard Pilgrim Health Care and Tufts Health Plan to provide access to care and empower healthier lives for everyone. Our culture revolves around being a community of care and having shared values that guide our behaviors and decisions. We’ve had a long-standing commitment to inclusion and equal healthcare access and outcomes, regardless of background; it’s at the core of who we are. We value the rich mix of backgrounds, perspectives, and experiences of all of our colleagues, which helps us to provide service with empathy and better understand and meet the needs of the communities where we serve, live, and work. 

We enjoy the important work we do every day in service to our members, partners, colleagues and communities. Learn more about who we are at Point32Health.

Job Summary

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Job Summary
The Sr Social Media Specialist is responsible for the day-to-day execution, management, and optimization of Point32Health’s social media presence. This role is hands-on, directly managing and publishing content across social media platforms, engaging with audiences, monitoring brand sentiment, and ensuring a consistent and engaging brand voice. The Sr Social Media Specialist oversees all organic social activity for Point32Health and its brand channels, including Harvard Pilgrim Health Care, Tufts Health Plan, and CarePartners of Connecticut.
Working closely with the Director of Public Relations, this role is both strategic and tactical—developing content strategies while directly executing social media initiatives. The Sr Manager will collaborate with internal teams to create compelling content, manage community engagement, and analyze performance metrics to optimize impact.

Job Description

Key Responsibilities/Duties – what you will be doing (top five):

• Manage and execute all organic content and engagement for Point32Health and its go-to-market brands across primary social media channels (LinkedIn, Facebook, Instagram, X, YouTube).
• Develop and publish engaging content, including copywriting, ensuring alignment with brand voice and objectives. Engage with graphic designer to ensure brand and channel appropriate graphics and video content.
• Actively help with community engagement, responding to comments and messages in an authentic, empathetic, and timely manner, along with the existing Digital Marketing Specialist. Escalate customer concerns to the appropriate teams and work cross-functionally to resolve issues.
• Monitor and analyze performance metrics, providing regular reporting and insights to optimize content and engagement strategies along with the existing Digital Marketing Specialist.
• Lead and execute social listening efforts to track brand sentiment, industry trends, and audience conversations, using insights to inform content and engagement strategies.
• Collaborate with internal teams, including Marketing, HR, Sales, and Product, to develop and align content with business objectives and campaigns.
• Stay ahead of social media trends and best practices, continuously testing new approaches and platforms to drive innovation and engagement.
• Train and support internal stakeholders on social media best practices, empowering teams to contribute effectively to the brand’s social presence.
• Ensure brand consistency and compliance, following social media governance and legal guidelines.
• Other duties and projects as assigned.

Qualifications – what you need to perform the job

Education, Certification and Licensure

• Required (minimum): Bachelor’s degree in business, communications, or marketing
• Preferred: Master’s degree

Experience (minimum years required):

• Required (minimum): 3-5 years of experience working in a marketing, public relations, or communications field.
• Preferred: 3-5 years of experience in Communications, Public Relations or Marketing for health insurance or health care organizations

Skill Requirements

• Excellent written, story-telling and oral communication skills
• Excellent organizational and time-management skills
• Ability to work with employees at all levels
• Detail-oriented, poised and composed under pressure
• Multi-tasker with ability to manage deadlines in a fast-paced environment
• Basic design formatting and layout capabilities
• Stay up to date on current social media trends best practices and trends.
• Ability to work cooperatively as part of a team member and successfully independently
• Excellent customer service skills and ability to form strong working relationships with colleagues and vendors
• Familiarity with social media tracking tools such as Sprinklr
• Experience in social boosting and paid media strategies a plus.

Working Conditions and Additional Requirements (include special requirements, e.g., lifting, travel):

• Must be able to work under normal office conditions and work from home as required.
• Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.
• May be required to work additional hours beyond standard work schedule.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Management retains the discretion to add to or change the duties of the position at any time.

Salary Range

$88,106.40 -$132,159.60

Compensation & Total Rewards Overview

The annual base salary range provided for this position represents a range of salaries for this role and similar roles across the organization.  The actual salary for this position will be determined by several factors, including the scope and complexity of the role; the skills, education, training, credentials, and experience of the candidate; as well as internal equity. As part of our comprehensive total rewards program, colleagues are also eligible for variable pay. Eligibility for any bonus, commission, benefits, or any other form of compensation and benefits remains in the Company's sole discretion and may be modified at the Company’s sole discretion, consistent with the law.

Point32Health offers their Colleagues a competitive and comprehensive total rewards package which currently includes:

• Medical, dental and vision coverage

• Retirement plans

• Paid time off

• Employer-paid life and disability insurance with additional buy-up coverage options

• Tuition program

• Well-being benefits

• Full suite of benefits to support career development, individual & family health, and financial health

For more details on our total rewards programs, visit https://www.point32health.org/careers/benefits/

We welcome all
All applicants are welcome and will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Scam Alert: Point32Health has recently become aware of job posting scams where unauthorized individuals posing as Point32Health recruiters have placed job advertisements and reached out to potential candidates. These advertisements or individuals may ask the applicant to make a payment. Point32Health would never ask an applicant to make a payment related to a job application or job offer, or to pay for workplace equipment. If you have any concerns about the legitimacy of a job posting or recruiting contact, you may contact [email protected]