Lead market research, customer insights, segmentation, market sizing, and competitive intelligence for industrial software markets. Design qualitative and quantitative research, conduct customer interviews and Voice of Customer programs, analyze industry and technology trends, and identify growth opportunities. Translate findings into recommendations that influence product roadmaps, positioning, go-to-market strategy, sales priorities, and business development. Monitor competitors and present clear insights to executive stakeholders.
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
The RoleThe driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our desire, and ambition to keep pushing the envelope, overcoming challenges, and finding a better way. You will experience these qualities through career development, community involvement, and collaboration across our global organization.We are seeking a leader to drive market research for our industrial software business. This role will lead our efforts to understand market dynamics and customer needs across AspenTech's core industrial software markets. The ideal candidate will be responsible for designing and executing market research programs that inform product strategy, go-to-market decisions, and business development priorities.Your ImpactMarket Research & Sizing
- Develop robust methodologies to assess market sizing and opportunity, grounded in available industry data and customer input
- Identify potential new logo targets in emerging markets to support business development priorities
- Analyze market dynamics across traditional and emerging industrial software markets
- Synthesize research findings into actionable insights that inform product, marketing, and sales strategy
Customer Research & Insights
- Design and execute qualitative and quantitative research to understand customer pain points, needs, and decision criteria
- Conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators to inform product roadmap and positioning·
- Lead Voice of Customer (VoC) programs including customer, expert and executive surveys and interviews
- Identify customer profiles and frameworks for understanding customer maturity and readiness for new solutions
Industry & Segmentation Analysis
- Identify and prioritize industry verticals and segments with the highest
- Assess technology trends, industry developments, and dynamics that impact commercial opportunities
- Partner with product and strategy teams to identify areas of opportunity and adjacency
Competitive Intelligence
- Monitor competitor product roadmaps, pricing strategies, GTM motions, partnerships, acquisitions, financial performance, and organizational changes
- Provide strategic recommendations to differentiate products and strengthen market positioning
What You'll Need
- BA/BS in Economics, Business, Engineering, or related field; MBA or advanced technical degree is a plus
- 10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
- Exceptional analytical skills with ability to synthesize complex, ambiguous information into clear insights and recommendations
- Outstanding written and oral communication skills with strong executive presentation capabilities
- Proven ability to think strategically while executing tactically
- Experience working with highly technical products and customer
- Track record of influencing product and go-to-market strategy through research insights
Aspen Technology Bedford, Massachusetts, USA Office
20 Crosby Drive, Bedford, MA, United States, 01730
Aspen Technology Cambridge, Massachusetts, USA Office
Cambridge, United States
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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