Sr. Manager, Lifecycle Marketing

About the Role:

You’ll be a key player in managing the end-to-end lifecycle for Aura’s digital wellbeing solutions for adults and kids, as well as supporting the VP of Customer Lifecycle on the broader Aura member strategy. This role requires a CLM guru with experience managing campaigns from ideation to post-launch. You will work closely with Product and other members of the Marketing org to drive the member experience and represent CLM as a strategic partner. This position is essential to the day-to-day operations of our marketing team and requires an individual who can execute in a fast-paced environment. You will directly contribute to the success of our rapidly growing business.

What You Will Do:

Lifecycle Strategy & Execution:

• Own and optimize the lifecycle marketing strategy for Aura’s family product lines to acquire, activate, engage, retain, and re-engage users across multiple channels (email, push, in-app)

• Work with cross-functional teams on go-to-market and ongoing optimization of CLM campaigns for our family-focused online safety products.

• Partner closely with the VP of CLM on the long-term engagement strategy for our overarching Aura member base, focusing on increasing ROI through rapid testing and learning, and supporting OB/IB Sales on new initiatives. Help to refine customer journey maps and identify pits and peaks. 

• Develop and execute personalized campaigns that drive product awareness and activation, and long-term user retention. 

• Lead A/B and multivariate testing strategies to continuously optimize campaign performance across creative, messaging, channels, etc. 

Process and Technology:

• Own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns.

• Become a Braze power user, ensuring we are using features to help improve processes, streamline testing, and increase ROI

• Report on the success of campaigns to the broader marketing org, becoming the SME on the performance of CLM for your respective areas

• Partner with Data and Data Eng to ensure accurate reporting and enhance customer data points 

Cross-functional Responsibilities:

• Partner with Product and other members of the Marketing org on go-to-market launches and ongoing campaign support 

• Partner with the broader CLM team on testing ideas and strategies that deliver on key KPIs

• Partner with Sales on inbound marketing campaigns to support shared KPIs around ARPU and upsell/cross-sell

What you bring to the table:

• 7+ years developing and managing email and in-app campaigns for a B2C-focused program.

• Hands-on experience with a CRM tool (from campaign creation to reporting). Braze experience is a plus.
   

• Experience working in a highly cross-functional environment managing different stakeholders and initiatives at once.
   

• Experience in subscription business models and metrics (LTV, churn, etc.) is a plus.

• Experience working on a smaller CLM team and partnering with Director-level+ on strategy and execution.
   

• Highly analytical with a deep understanding of A/B testing and a desire to own and dig into the data.
   

• Experience with more traditional marketing ops functions - QAing, troubleshooting, data integrations, etc.
   

• Excellent writing and communication skills.
   

• The ability to work with a remote team is paramount.
   

Aura has a hybrid work model that enables All-stars to split their time between the office and home, providing the advantages of having both in-person time with colleagues, and flexible at-home work/life balance.

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $150,000-$170,000, but may vary depending on job-related knowledge, skills, experience and location.