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The Senior Lifecycle Marketing Communications Manager will develop and implement lifecycle marketing strategies to engage small business owners as new and returning customers. Responsibilities include creating data-driven customer journey maps, leveraging martech capabilities for targeted communications, and optimizing marketing strategies through performance monitoring and testing.
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2024 Best Midsized Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
A pivotal role in the marketing team, the Senior Customer Lifecycle Marketing Manager will be responsible for the development and implementation of lifecycle marketing strategies to turn small business owners into enthusiastic new customers and existing customers into long-term advocates.
This role will advance impactful customer experiences (through email and SMS) designed to drive engagement and revenue across the user journey from demand generation to sales and from post-purchase to customer retention.
The ideal candidate is a creative and analytical marketing leader with a deep understanding of customer behavior, strong cross-team collaboration, and technical expertise with CRM platforms.
They will own end-to-end lifecycle communication processes, including audience targeting, creative development, and performance monitoring and reporting.
Responsibilities:
- Partner with the Marketing, Customer, and Operations teams to define a roadmap for audience targeting, messaging, and initiatives across the customer lifecycle.
- Create data-driven customer journey maps, nurture strategies, and loyalty initiatives to increase customer acquisition, retention, and overall lifetime value. Develop and deliver a seamless omni-channel experience across each phase of the customer journey.
- Advance efforts to deliver highly personalized and dynamic content that resonates with small business owners and educates them on the need for business insurance.
- Oversee the technical implementation of our lifecycle programs and leverage our martech capabilities to launch targeted automated communications (email, SMS, etc.) to improve customer engagement.
- Develop a test-and-learn methodology to inform our lifecycle marketing strategy and continuously optimize our efforts.
- Monitor and report on performance, including deliverability, click-through and opt-out rates. Meet prospect engagement, sales, and retention goals.
- Stay informed on the best CRM practices and industry trends.
- Make recommendations to take advantage of new technologies.
What we are looking for:
- 7+ years of experience with a background in multi-channel Customer Relationship Management, Marketing, and CRM tools.
- A strong, inspiring leader with the ability to build relationships across the organization and influence cross-functionally to drive objectives forward
- A deep understanding of customer behavior and a passion for improving the customer experience.
- A detail oriented thinker, balanced between the technical and creative with an ability to work well with designers, copywriters and even jump in yourself.
- Proficiency in email marketing and CRM best practices. and technical knowledge related to email deliverability, segmentation, and personalization.
- Advanced analytical skills and proficiency in data-driven decision making
- A strong drive for experimentation and continuous improvement
- Excellent communication skills and strong executive presence
- A sharp focus on results and strong project management skills
- The ability to thrive in a fast-paced, dynamic environment
- Hands-on experience with marketing automation platforms.
- Direct experience with Salesforce a plus.
Here are some of the great benefits and perks that come from being a Simply Business employee:
-Group plan for medical, dental, vision, and prescription drug coverage
-Short term disability, long term disability, and life insurance coverage
-Participation in the Company’s bonus program
-Participation in 401(k) plan with a 5% employer match
-Commuter benefits to help cut down on parking and public transit costs
-25 days of vacation time plus 10 sick days and 10 company holidays
-A genuine investment in your learning and development
-Regular team outings and volunteer opportunities
-An awesome office space
-A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply, your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you’ll have the opportunity to meet a variety of people throughout the process. Get excited!
Most of our first round interviews will take place over Zoom. In subsequent interviews, there may be an opportunity/expectation to meet team members in person.
If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom first regardless – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected].
Please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above.
Want more info on working at Simply Business? Check out our careers page: simplybusiness.com/careers/
Simply Business Boston, Massachusetts, USA Office
We are located in downtown Boston, accessible to every line on the T and surrounded by a lot of history and a lot of great places to grab lunch.
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