Sr. Digital Marketing Specialist

A World-Class Team

BJ’s Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.

We’re a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You’ll Love Working at BJ’s

At BJ’s Wholesale Club, our team members are at the heart of everything we do. That’s why we offer a comprehensive benefits package designed to support your health, well-being and future – both on and off the job. When you grow, we grow.

Here’s just some of what you can look forward to:

• Weekly Pay: Get paid every week so that you can manage your money on your terms.
• Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
• Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
• Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
• 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
• Employee Stock Purchase Plan:  Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.*

*Eligibility requirements vary by position.

The senior specialist will collaborate with multiple partners including Digital Marketing Strategy, Marketing Strategy, Digital Analytics, Web Product and Marketing Agencies to recommend strategies, coordinate creative, audience and analytic needs, monitor performance and share results and recommendations.

KEY RESPONSIBILITIES:

• Be the subject matter expert of one or more digital performance marketing channels.
• Partner with Digital Strategy Managers in the creation of digital media plans aimed at driving revenue, memberships, engagement and awareness.
• Coordinate requests and ensure delivery of creative, audience and analytic needs to support campaign launches and in-flight optimization needs.
• Ensure campaigns are leveraging our marketing taxonomy and tracking codes for clean reporting.
• Perform quality assurance of pending and live digital marketing campaigns.
• Monitor performance to ensure campaigns stay within target parameters.
• Develop reports and present results to leadership and partners with actionable insights.
• Stay apprised of the marketing industry, and keep stakeholders apprised of opportunities for innovation, especially within managed marketing channels.
• Own the relationship with critical platforms, vendors, and marketing agencies including regular meetings to discuss performance and opportunities as well as managing billing.
• Manage and oversee product feeds and data feeds.
• Additional Digital Marketing execution functions may include providing support and backup for other team functions within the digital marketing space.

QUALIFICATIONS:

• 5+ years of hands-on experience executing or directly managing Digital Marketing across Paid Search, Social Advertising, Programmatic, Affiliate advertising, Organic or Local search.
• Experience interfacing with marketing agencies in partnership to execute campaigns.
• Strong understanding of 1st and 3rd party performance tracking for paid media including URL tagging and platform pixel management.
• Experience working with enterprise analytics platforms like Adobe Analytics or Google Analytics.
• Strong data analysis capabilities with large datasets either via spreadsheets or databases.
• Strong ability to tell stories with data including development of presentations.
• Experience with task management systems such as Jira, Monday or others.
• Detail oriented with ability to manage and prioritize multiple requests and stakeholders.
• Preferred: Large enterprise and or retail industry experience preferred
• Preferred: Advertising certifications in Google, Bing, Meta and other digital advertising platforms.
• Preferred: B.S degree in marketing, media, analytics or a related field.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.