Director, Product Management - Content

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Content is the engine of growth. At Klaviyo, the way marketers create, manage, and deliver content isn't an afterthought-it's the core differentiator. We're doubling down on building the most powerful content tools in growth marketing-blending asset management, editing across channels, and AI-driven creation. As Director of Product, Content, you'll define how customers ideate, design, and deliver the right content at the right time, at scale. Your work will shape the tools thousands of marketers use daily-building trust, momentum, and brand impact on our Marketing Platform. You'll join a culture that moves fast, expects excellence, and rewards people who deliver.
What You'll Do

• Own the end-to-end content vision, strategy, and execution-spanning asset management, editors, templates, content workflows, and mobile/email/web surfaces, including AI-enhanced capabilities.
• Deliver high-leverage products, driving execution across the content lifecycle (creation, governance, review, approvals, and performance insights) with clear success metrics and accountability for outcomes.
• Scale creativity for all users. Build systems that enable novice and expert marketers to create on-brand, high-performing content fast (e.g., reusable blocks/components, brand kits/variables, content schemas).
• Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up (generation, personalization, experimentation, evaluation, human-in-the-loop).
• Mentor and empower a high-performing team of PMs, analysts, and designers; model clarity, accountability, and high standards while partnering deeply with Engineering and GTM.
• Raise the bar on accessibility, performance, and reliability so content renders beautifully and consistently across devices and inboxes while meeting privacy and compliance needs.
• Instrument for learning, with analytics and experimentation that track adoption, engagement, time-to-value, and content effectiveness-and use insights to iterate quickly.
• Collaborate broadly with Eng leads, Design, Data Science, Customer Success, and GTM to ensure cohesion, speed, and quality from strategy to launch and enablement.
• Grow in Ambiguity: Chart new paths in ambiguous spaces. Explore, frame, and validate 0→1 opportunities; operate independently to test hypotheses quickly, create clarity from noise, and turn promising insights into scalable product bets.

Who You Are

• Experienced product leader: 8+ years in Product Management, including 3+ years leading product teams; you operate with founder-like ownership and urgency while navigating scaled org dependencies.
• Sharp product instincts: You blend customer empathy, data, and business outcomes to spot non-obvious opportunities and ship elegant, effective solutions.
• Cross-functional driver: Excellence influencing across teams and levels; you build consensus, drive clarity, and keep momentum.
• People developer: You raise talent density, grow future leaders, have a proven track record of building high performing teams, and hold a high bar for performance.
• Domain depth: Deep experience with creative workflows, content management, CMS/editors, or digital asset systems; you prioritize measurable business outcomes over shipping features for their own sake.
• Entrepreneurial and high-agency: You thrive in ambiguity, operate independently, and push through obstacles-creating clarity, setting the plan, and rallying teams to chart new paths from 0→1.
• AI-forward: You embrace AI as a tool to accelerate your impact, using it responsibly and transparently while ensuring your work reflects Klaviyo's voice and values.
• Education: Bachelor's degree or equivalent experience (advanced degrees/certifications in product, business, or technology are a plus).

Nice to Haves

• Experience with template languages/rendering pipelines; content governance/approvals; DAM/CDN integrations; localization/internationalization.
• Background in e-commerce or marketing automation; familiarity with experimentation frameworks and design systems.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$232,000 - $348,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process . For more information about how we process your personal data, see our Job Applicant Privacy Notice .
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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