Social Media Community Partner for Sponsorship Strategy

Citizens is looking for an enthusiastic Social Media Community Partner to join our Social Media Center of Excellence team.

The Social Media Community Partner is a strategic, high impact individual contributor role responsible for shaping and advancing Citizens’ sponsorship strategy and social activations. In this role you will be responsible for the day-to-day management, timely execution of content, social listening, tracking and reporting across all Citizens social media platforms. The Social Media Community Manager will also manage and maintain editorial calendars, provide reporting, and leverage paid tactics for execution. This role will work alongside other community managers, social media strategists and partners across the organization to achieve goals.

The ideal candidate will be someone who has previous hands-on experience as a community manager for a brand(s) with a strong digital presence and who has a passion for driving engagement, building brand relationships, delivering social customer care, being creative and developing content. You’ll have a knack for injecting Citizens into online conversations with relevant, real-time content, hyper-local content, events coverage and more. You understand the current social media ecosystem and are excited to help drive digital transformation as part of a large, growing brand. You have learning and best practices in your arsenal, but you aren’t afraid to innovate and test and learn. Attention to detail and quality assurance is key, as you can look beyond what is and imagine what could be. 

Your day-to-day might include some of the following tasks:

• Own the development and day‑to‑day management of the sponsorships editorial calendar, aligning content to brand priorities and sponsorship objectives.

• Plan and maintain an integrated sponsorships content roadmap across channels, formats, and key enterprise moments.

• Work directly with other marketing partners across Sponsorships and other community managers, social media strategists and partners across the organization to achieve goals.

• Partner with Marketing, Communications, Sponsorships, Risk, Legal, and Technology teams to coordinate workflows, approvals, and on‑time delivery.

• Oversee execution of sponsorships content, including briefing, scheduling, asset coordination, and quality control.

• Track, analyze, and report on editorial and sponsorship performance, translating insights into recommendations and optimizations.

• Develop clear post‑campaign reporting and performance readouts for stakeholders and leadership.

• Develop and deliver ad-hoc reporting needs.

• Ensure all sponsorships content complies with governance, policy, and risk requirements.

• Identify and test new editorial formats, storytelling approaches, and platform capabilities to enhance sponsorship impact.

• Support live or near‑real‑time sponsorship activations and enterprise moments as needed.

• Provide partners with informal coaching on social platform nuances.

• Attend events and support live or near‑real‑time social coverage as needed, including occasional evenings or weekends.

• Take on additional responsibilities as needed to support evolving team and business objectives.

Required Skills/Experience:

• Minimum of 2-3 years of experience in a social media or digital role, with demonstrated project management experience, coordinating timelines, stakeholders, and deliverables related to content or campaigns. Experience in sponsorships is a plus but not required.

• Knowledge and experience using social media management systems like Sprinklr, Spredfast, Sprout or HootSuite.

• Social media enthusiast and independent user of multiple social platforms (Facebook, TikTok, Twitter, Instagram/Instagram Stories, Pinterest, LinkedIn, YouTube, etc.).

• Working knowledge of integrated digital marketing, including the role of social in the broader digital ecosystem.

• Highly organized with an ability to balance multiple projects and tasks.

• High attention to detail, especially with regards to grammar, voice and tone.

• Ability to read various nuanced conversations and provide appropriate, empathetic responses.

• Flexible, hands-on attitude.

• Self-starter, with the ability to think on feet and show excellent judgment. 

• Skilled ability to prioritize, especially during times of high-volume regarding community comments.

• Ability to provide social media training and guidance to a broad range of social media practitioners and marketing generalists.

• Asset and creative development experience with tools like Canva, Photoshop, or InDesign is a plus.

• Passion writing, photography, technology and emerging platforms is a plus but not required.

• Experience in both B2B and B2C financial services is a plus but not required. 

• Experience working in a regulated business field is a plus but not required.

Education: 

• Bachelor’s degree in Communications, Marketing, or related field

Hours & Work Schedule

• Hours per week: 40

• Work Schedule: Monday – Friday, occasional evenings or weekends.

• Hybrid: 4 days onsite, 1 day remote

• Location: Any office: Boston, Westwood, Johnston, Pittsburgh, NYC

• Role may require up to 20% domestic travel

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Pay Transparency 

The salary range for this position is $81,000x - $90,000 per year. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience. 

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits . 

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.