Senior Social Media Strategist & Creator

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Job Description

This is an opportunity to redefine how iconic brands appear in Social.   We are seeking a hybrid creator, strategist, and performance thinker who understands that content success is driven as much by platform mechanics as it is by creative quality.  This role sits at the intersection of creative storytelling and algorithm mechanics, and is part of a fast-paced, in-house creative studio environment.

You will be responsible for developing and executing content that is engineered for distribution; optimized in real time; rooted in audience behavior; connected to business outcomes.

What You’ll Do

1. Algorithm-Aware Creative & Distribution

• Operate as a true social algorithm hacker, translating platform mechanics (TikTok, Instagram, YouTube, retail media video) into creative advantage
• Design and produce content engineered for distribution signals
• Build repeatable content frameworks (hooks, formats, storytelling structures) that increase the probability of algorithmic amplification
• Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
• Continuously refine creative based on live performance data, not static briefs

2. Content Creation & Production

• Concept, create, and publish platform-native content across TikTok, Instagram, YouTube Shorts, and emerging formats
• Translate product benefits and brand messaging into simple, compelling, scroll-native storytelling
• Own execution from idea → production → publishing → iteration

3. Performance Optimization & Testing

• Monitor performance across all content using platform analytics and third-party tools
• Identify key performance drivers and optimize for reach/impressions; engagement rate; conversion signals.
• Run structured testing across hooks; formats; messaging.
• Partner with media teams to align creative with audience targeting; creative fatigure mitigation.
• Rapidly iterate on winning content through cutdowns; edits; hooks; formats.

4. Trend Mining & Cultural Relevance

• Continuously monitor platform trends; formats; emerging creators; cultural moments.
• Identify opportunities to insert brands into conversations before they peak
• Adapt trends in a way that feels authentic to platform; relevant to brand.
• Balance speed vs. brand safety, ensuring relevance without risk

5. Platform Intelligence & Strategy

• Stay ahead of changes in platform algorithms; content formats; feature release.
• Translate platform shifts into clear creative direction for the team
• Ensure content is optimized for both organic and paid distribution

Job Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Strong understanding of social media algorithms; audience behavior; platform-native content formats.
• Demonstrated ability to:
  • Analyze performance data
  • Translate insights into creative improvements
• Excellent storytelling and communication skills 
• Experience managing a team
• Ability to operate in a fast-paced, test-and-learn environment

Preferred

• Experience working with or at major platforms (TikTok, YouTube, Meta) or in-house creative agency
• Experience with video editing and content production tools
• Familiarity with SEO and discoverability mechanics
• Experience integrating organic and paid social strategies

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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