Senior Manager/Associate Director, Marketing

The Senior Manager/Associate Director, Marketing, is a pivotal role on the marketing team.  This person will manage all ongoing marketing activities related to access, including payer marketing material development, pull/push through material development, conference management, and field training. This role will also support access insight generation and strategy development and report to the Head of Marketing.

The Senior Manager/Associate Director, Marketing will be responsible for developing and executing marketing strategies and tactics to drive and advance patient and community engagement. 

The Senior Manager/Associate Director will shape our online presence and drive marketing strategies. This position encompasses a wide range of responsibilities, from developing and executing digital marketing campaigns to analyzing performance metrics and optimizing our online strategies.

Responsibilities include but are not limited to: 

Market Access:

• Execute all facets of payer marketing initiatives (i.e. Payer ad boards, payer-facing resource development)
• Lead the development of messages and resources to support field sales execution with HCPs, in close collaboration with market access team
• Conduct secondary payer research initiatives and generate insights to inform market access strategies
• Support internal sales force and field reimbursement manager training on managed care related topics

Patient Marketing

• Develop strategies, messaging, and content for patients that deliver against overall business objectives
• Guide and oversee tactical implementation and ongoing optimization of the consumer brand plan
• Provide agency management, including creative and media agencies
• Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources

Digital Marketing

• Develop and implement comprehensive patient and HCP digital marketing strategies that align with Invivyd’s goals and objectives
• Collaborate with cross-functional teams to create engaging and informative content for various digital platforms
• Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives

Requirements: 

• Bachelor’s degree
• Minimum 5 years of pharmaceutical marketing and/or market access experience, preferably in hematology/oncology, infectious disease, transplant, vaccines, rare disease areas
• Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited
• Excellent communication skills both verbal and written
• Strong preference for local candidates as in office presence of up to 30% is required

At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.

Invivyd is proud to be an equal opportunity employer.