Senior Community Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

As we modernize and scale the community foundation that drives Webflow’s growth, we’re looking for a seasoned Senior Community Marketing Manager to architect a comprehensive community strategy that serves our most loyal advocates while thoughtfully expanding to new audiences like developers, marketers, and enterprise teams. You’ll be responsible for our most critical community programs, while building the infrastructure needed to scale Webflow’s community as a sustainable growth channel.

Webflow’s community is one of our greatest differentiators–creative, passionate, and deeply invested in our mission. We're looking for someone eager to actively listen and engage to understand our community's evolving needs, and translate that into programs that deliver meaningful value for our community and measurable outcomes for our business.

This is a highly visible and strategic role in which it will be crucial to build trust and cross functional relationships with Customer Success, Marketing, Sales, Support, Product, and more to drive growth and business impact.

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
• United States  (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $120,500 - $157,000
• Zone B: $114,500 - $149,500
• Zone C: $108,000 - $141,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Head of Customer Marketing & Community 

As a Senior Community Marketing Manager, you’ll … 

• Own and evolve Webflow’s holistic community strategy – modernize existing programs and launch new initiatives that deliver deep value for our community and measurable business outcomes
• Translate community insight into impact — proactively listen to community feedback, trends, and sentiment to inform programming, surface needs, and amplify community voices internally and externally
• Lead and scale marquee community programs — design scalable programs that empower the community to host regional events, create and share content, and participate in high-impact activations that strengthen community connection and amplify Webflow’s brand
• Build scalable community infrastructure — manage platforms, implement unified community moderation, and establish consistent measurement and reporting across channels
• Architect a community-driven content engine — cultivate and amplify authentic user-generated content (UGC) in partnership with key community leaders to drive awareness, education, and adoption of Webflow’s core products 
• Grow and engage emerging community segments — intentionally expand Webflow’s community programming to serve broader personas with personalized content and engagement experiences over time
• Embed community across the customer journey — partner with Product, Marketing, Sales, Customer Success, Support, and Ecosystem teams to identify opportunities to integrate community into the broader customer experience
• Define and track community success metrics — define KPIs with data team and regularly report on community health, impact, and growth opportunities

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements:

• 6+ years of relevant experience, with 4+ years leading community marketing or strategic community programs in a B2B tech environment — ideally with exposure to enterprise or high-growth companies
• Bachelor's degree is required

Strong bonus: Technical proficiency in Webflow and deep curiosity about web design and development 

You’ll thrive as a Senior Community Marketing Manager if you:

• Have owned a robust, multi-channel community marketing program end-to-end— from strategy and operations to activation and measurement— with a focus on driving measurable business impact
• Are an inventive, action-oriented leader with a track record of building programs that energize and inspire diverse communities
• Have a proven ability to implement AI and modern tools to improve community engagement, operations, and content delivery
• Are passionate about building trusted relationships with community members, actively listening to their needs, and translating those insights into high-impact programs and product feedback loops
• Exceptional storytelling and communication skills, equally comfortable inspiring community members and influencing executives and cross-functional stakeholders
• Have a customer-first mindset with a passion for relationship-building, always seeking to create value and build trust in every interaction
• Excel in fast-paced, high-growth environments with the ability to strategically prioritize, ruthlessly execute, and adapt quickly as community and company needs evolve
• Expertly work cross-functionally, particularly with Sales, Customer Success, Marketing, Support, Product and creative teams
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.