Senior Enterprise Growth Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Enterprise Growth Marketing Manager to help us architect a modern, enterprise-grade digital program. You will architect and own Webflow’s enterprise‑grade digital acquisition strategy and be responsible for designing, executing, and optimizing an always-on engine across SEM, SEO, paid social, CRO/UXO, and emerging AI‑powered channels that consistently generate qualified pipeline for our sales‑led motion.

This is a role for the hands‑on keyboard growth marketer who loves rolling up their sleeves to experiment in‑platform—yet can also zoom out to set a forward‑thinking strategy that keeps Webflow ahead of rapid digital and AI innovation.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $133,000 - $173,000
    • Zone B: $126,000 - $164,000
    • Zone C: $119,000 - $156,000
  • Canada (all figures cited below are in CAD and pertain to workers in Canada)
    • Zone A: 149,000 - 195,000
    • Zone B: 142,000 - 186,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Demand Generation

As a Senior Enterprise Growth Marketing Manager, you’ll … 

• Architect a modern digital growth engine spanning paid search, display, paid social, organic search, CRO/UXO, and AI‑driven channels to drive enterprise lead generation, qualification, and opportunity creation.
• Own channel strategy & execution with performance team partners: manage campaigns end‑to‑end—ad creation, landing page optimization, conversion rate testing, and budget pacing—to maximize ROAS and pipeline impact.
• Lead continuous experimentation: develop a rigorous test‑and‑learn roadmap (A/B, multivariate, generative‐AI‑assisted) that improves CPOpportunity, lowers CPL, and scales evergreen programs.
• Evaluate & deploy AI tools that streamline media buying, creative generation, bidding, reporting, and UX personalization; champion best practices across the team.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to MQL, SAO (sales accepted opp), and revenue.
• Collaborate cross‑functionally with Performance Marketing, Marketing Ops, Web, Content, Design, Sales, and Product Marketing to ensure message‑to‑market fit, friction‑free hand‑offs, and full‑funnel alignment.
• Own channel budgets & forecasting, partnering with the Director of Demand Generation to model spend scenarios that maximize growth potential while meeting efficiency targets.
• Stay on the bleeding edge of digital and AI innovation—constantly scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Senior Enterprise Growth Marketing Manager if you:

• Have 4+ years owning multi‑channel digital acquisition programs at a B2B SaaS or digital‑first enterprise—ideally supporting a sales‑led motion.
• Have a proven track record of scaling SEM, SEO, paid social, and CRO/UXO programs that materially increase pipeline and revenue.
• Possess deep proficiency in Google Ads, LinkedIn Ads, Google Analytics/G4, Search Console, CMS/AB testing platforms
• Have hands‑on experience leveraging AI/ML‑powered tools for media management, creative iteration, or CRO
• Are advanced in Excel/Sheets and BI skills; comfortable working with large datasets and translating insights into action.
• Have a strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
• Have excellent written & verbal communication; able to translate technical findings into plain‑English recommendations for exec stakeholders.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.