The Role
The Senior Manager of Strategic Program Enablement will play a key role in advancing the maturity, scalability, and impact of our loyalty strategy. This role ensures teams across the enterprise are ready to activate the loyalty strategy through cross-functional coordination, establishment of recurring routines that will help work flow more efficiently, and designing the structures needed to support adoption.
Blending deep expertise in loyalty programs with strategic enablement and delivery skills, you will act as a connector across marketing, product, technology, operations, and compliance teams. Your focus will be on clearing blockers, aligning partners, enabling business readiness, and establishing repeatable models and frameworks that help teams move faster and more effectively.
You bring an understanding of loyalty mechanics and customer engagement, with strong organizational, change management and communication skills. You will manage end-to-end program oversight, enable transparency across teams, and lead readiness and adoption for loyalty capabilities and benefits. Success means increased clarity, momentum, and adoption of our loyalty vision, delivered through structured routines and collaborative execution.
The Expertise and Skills You Bring
Bachelor’s Degree in business, marketing, or program management
5+ years of experience leading large-scale marketing or loyalty programs (preferably in financial services or credit card/rewards-based industries)
Consistent track record delivering cross-functional loyalty initiatives tied to measurable outcomes such as improved retention, increased engagement, and deeper adoption of loyalty benefits and experiences
Ability to craft strategic loyalty roadmaps and translate business objectives into executable plans
Effective facilitator with outstanding organizational skills who can lead projects with multiple workstreams and brainstorm with the team to generate solutions that address challenges and roadblocks to accelerating value delivery
Experience working with senior level partners to synthesize and deliver strategies and delivery plans
A flexible teammate willing to get involved and assist the larger team
Ability to develop relationships across all management levels
Proven change agent capable of mentoring agile practices to teams and individuals from across different functions and experiences as they work through new situations
Partners collaboratively with team leaders to enable delivery of the team’s mission through well-executed sprints, leveraging strong organizational skills for leading timelines, risks, interdependencies and reporting
Solutions driven approach, proactively seeking-out opportunities to optimize overall team performance, engagement model, efficiency and value delivered
Maintains and updates team performance metrics and artifacts, ensuring accurate, clear feedback to the team on how to improve metrics and provide transparency to partners.
Enable improvements through mentoring, training, and resource development
Program Management Certification or System/Design Thinking experience is a plus.
The Team
This role will be a key member of a cross-functional Fidelity Marketing team supporting both the Fidelity Wealth and Fidelity Brokerage Business Units. We are responsible for evolving our overall marketing strategy and reinforcing it with infrastructure and business processes. Our team supports high-priority, executive-sponsored initiatives that are fast-paced and highly visible at the senior-most levels of the organization. This role is ideal for individuals who are energized by inspiring change, motivated by making an impact, and thrive in environments where their work is seen and valued by senior leaders.
Certifications:Category:MarketingFidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Fidelity Investments Boston, Massachusetts, USA Office
245 Summer St, Boston, MA, United States, 02210
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