Senior Manager, RDBU Professional Engagement Marketer

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Job Description
About the role:
Partner with manager, brand lead and cross-functional teams of the Franchise(s) they support to ensure the development and execution of strategic/tactical marketing plans and achievement of key business objectives on time and within budget to help Takeda better serve patients. Lead and implement professional engagement strategy and execution within therapeutic area; remit includes engagement with key opinion leaders (KOL)/thought leaders and with community treaters, advisory board planning and execution, and HCP speaker management, training, and execution. Work in collaboration with marketing, training, and cross-functional field counterparts to identify educational gaps and develop recommendations on corresponding content needs aligned with Franchise strategic choices. Partner with brand/provider lead to develop HCP P2P content and to train HCPs delivering content. You will report to the Director, RDBU Professional Engagement, Sponsorships & Congress Lead.
How you will contribute:

• Develop the annual plan for the Franchise they support. In collaboration with the marketing team to determine the fee-for-service needs with HCPs and patients for the year.
• Lead strategically aligned initiatives and ensure their successful execution through engagement, including:
• Partner with brand/provider lead to develop peer to peer content ensuring content aligns with brand messaging and Franchise strategy/strategic imperatives for that audience.
• Develop provider engagement strategy to identify market trends and insights about the market, disease state and brand to inform brand and Franchise strategic choices and investment planning.
• Gain concept approval, recruit, develop content/discussion guides, and execute advisory boards and consultant meetings to gain insights that would inform brand strategies and tactics in anticipation of meeting organizational needs.
• Provide speaker bureau program recommendation for Franchise and (if applicable) manage bureau following all policies.
• Management and execution of symposia or product theaters at Regional and National Congresses.
• Identify disease state or market unmet needs. specific to health equity. Share insights and considerations for addressing (based on bandwidth, budget, and strategic choices) with Franchise as part of brand planning cycle.
• Manage HCP engagement platform to track engagements, organize insights, and ensure members of Takeda are set-up to show up as one company with enterprise alignment when meeting with customers.
• Responsible for budget management and measuring the performance of any programs/tactics they oversee, reporting back to Franchise and their manager on an ongoing basis. Specifically:
• Provide annual budget forecast recommendation for purchase orders they oversee; open POs and track spend against forecast; perform all monthly accruals and invoicing, and update forecast for financial planning cycles - identifying any tradeoffs.
• Track activities against Annual Plan commitments.
• Identify trends and insights to optimize spend, and, program performance.
• Consult with legal, regulatory, and ethics & compliance to ensure all activities are compliant with policies and regulations. As a Project Owner of promotional tactics, responsible for working within the internal review process on a consultative basis to seek input on concepts and to seek required approvals for marketing strategies and tactics.
• Manage external agencies and consultants/contractors to meet project expectations to be completed on time hold them accountable to agreed standards and contract expectations while showing ability to partner with these party to ensure prioritization of larger patient, customer, and business needs.
• Be back-up for team members as needed and direct manager when requested.

Minimum Requirements/Qualifications:

• Bachelor's Degree required with a focus in Biology, Marketing, Strategy, and/or Business Administration preferred.
• 7+ years of progressively responsible marketing, sales, or healthcare system/provider experience or related experience within the bio-pharmaceutical industry required.
• Must have demonstrated ability to manage customer relationships and experience partnering with thought leaders/key opinion leaders and ability to consult with these customers.
• Experience developing Speaker Bureau strategy, training, content development and speaker programs and regional/national symposia execution is highly preferred.
• Must have strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk. Equally important is the ability to collaborate and work effectively with cross-functional teams at varying levels with a proven ability to influence without authority.
• Pivot to meet customer, team, and business needs, and proactive in capturing and measuring/reporting on the execution of activities.
• Must have strong interpersonal, oral, and written communication skills.
• Must be able to perform in a fast-paced environment while managing multiple projects simultaneously - showing strong acumen for prioritization and time management.
• Must have analytical, problem solving and strategic thinking skills.
• Must have financial management and budgeting capabilities.
• Requires approximately 30% travel.
• Travel to Cambridge, MA office at least once every 2 months.
• Travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Some weekend and/or international travel may be required.

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "remote" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Massachusetts - Virtual
U.S. Base Salary Range:
$137,000.00 - $215,270.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Massachusetts - Virtual
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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