Lead enterprise ad operations across campaign activation, taxonomy, tracking, QA, platform governance, vendor onboarding, audience enablement, and troubleshooting. Partner with paid media, analytics, MarTech, engineering, data, finance, agencies, and platforms to improve measurement consistency, data quality, operational efficiency, and in-house media execution.
Job Summary & Responsibilities
Position Overview
1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise.
This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.
Key Responsibilities
- Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
- Taxonomy & Measurement: Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
- Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
- QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
- Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
- Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
- Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.
Qualifications
- 7+ years of experience in Ad Operations, Paid Media Operations, MarTech, Digital Media, or Marketing Analytics.
- Strong knowledge of paid media across SEM/Shopping, paid social, display/programmatic, video/CTV, and related channels.
- Experience with campaign taxonomy, UTMs, tracking parameters, naming conventions, and analytics/reporting structures.
- Working knowledge of platforms/tools such as Northbeam (measurement), HighTouch (CDP), Amplitude/GA4, Feedonomics, DV360, TradeDesk or similar tools.
- Experience with pixels, server-side tagging, CAPI/API integrations, and conversion tracking.
- Experience onboarding advertising platforms, agencies, publishers, or measurement vendors and managing access, permissions, and data configuration.
- Strong cross-functional experience working with Product, IT/Engineering, Analytics, Data, MarTech, Finance, Legal/Privacy, and Marketing.
- Highly analytical, process-oriented, and comfortable troubleshooting complex issues across multiple systems.
Preferred Experience
- Experience supporting a transition from agency-managed to in-house paid media execution.
- Experience building or improving an Ad Operations function.
- Familiarity with MMM/MTA, incrementality, first-party audience activation, brand safety, fraud prevention, and programmatic verification.
- Ability to develop documentation, training materials, and scalable operating processes for internal teams.
What Success Looks Like
This role will leave 1-800-Flowers.com with a stronger Ad Operations foundation: clear activation and QA standards, reliable taxonomy and conversion tracking, well-defined platform ownership, faster troubleshooting, and scalable processes that support the continued in-housing of paid media.
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