Senior Lead, Producer

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Lead, Producer to help build and scale our internal production function. This role will serve as a key creative and operational partner across Brand, Creative, Social, and Sports & Talent, bringing WHOOP’s storytelling vision to life through best-in-class production execution across campaigns, product launches, partner shoots, and social content. The ideal candidate thrives in fast-paced environments, combines strong creative instincts with operational rigor, and can seamlessly move between strategic planning and hands-on production execution while helping establish scalable systems that support WHOOP’s growing content and creative ecosystem.

RESPONSIBILITIES:

• Lead end-to-end production management across campaigns, product launches, partner shoots, social content, and brand storytelling initiatives.

• Partner closely with Brand, Creative, Social, Sports & Talent, and Operations teams from concept through final delivery, helping shape production approaches, creative execution, and operational plans.

• Build and maintain integrated production calendars and project plans, ensuring alignment across pre-production, production, post-production, localization, and delivery timelines.

• Own day-to-day production execution including timelines, scheduling, call sheets, budget management, vendor coordination, shoot logistics, asset delivery, and production operations across multiple concurrent projects.

• Build and operationalize scalable production workflows, resource planning systems, and processes that improve efficiency, visibility, and cross-functional collaboration.

• Develop scalable localization support plans that enable creative adaptation across global markets, including support for in-market productions, regional content needs, and localized asset delivery.

• Manage relationships with production companies, freelancers, photographers, editors, agencies, and external partners to ensure high-quality execution and operational excellence.

• Partner cross-functionally to ensure productions are delivered on time, on budget, and at a high creative standard while balancing multiple business priorities.

• Support production forecasting, budget planning, and resource allocation decisions, helping inform future production investment and resourcing needs.

• Identify opportunities to improve production efficiency, communication, collaboration, and output quality through process optimization, workflow improvements, and emerging production technologies.

• Contribute to the evolution and scaling of WHOOP’s production operating model, including workflows, vendor partnerships, production standards, and organizational best practices.

QUALIFICATIONS:

• 8+ years of experience in integrated production or creative production within agency, media, sports, wellness, entertainment, or consumer brand environments.

• Proven experience leading complex productions across campaigns, branded content, social, video, editorial, and integrated marketing initiatives.

• Strong creative judgment and experience partnering closely with Brand, Creative, and Editorial teams to execute high-quality storytelling.

• Experience managing production timelines, budgets, vendors, external partners, and cross-functional production workflows.

• Strong operational mindset with experience building or improving scalable production systems, processes, and workflows.

• Ability to manage multiple priorities simultaneously while bringing structure, clarity, and executional rigor to fast-paced environments.

• Exceptional communication, organization, and cross-functional collaboration skills.

• Builder mentality with a proactive, solutions-oriented approach to problem solving and operational improvement.

• Familiarity with emerging AI-enabled production workflows and a demonstrated ability to evaluate, implement, and scale tools that improve creative execution, operational efficiency, and content velocity.

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.