Senior Director, Commerce

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As Director, Commerce, you will lead a high‑performing team of commerce specialists to drive measurable growth for clients across the commerce ecosystem. You’ll oversee strategy and execution across commerce media and marketplace/retail dynamics, ensure consistently excellent delivery, and act as a senior partner

Key Responsibilities:

People Leader:

• Lead and mentor a team of commerce specialists and people managers; build a culture of collaboration, innovation, continuous improvement, and strong accountability.

• Set clear goals and performance expectations; coach and develop talent through regular feedback, skill building, and stretch opportunities.

• Own quality control for the team’s work product and ensure leaders have the right standards, templates, and review rhythms to execute consistently.

Client-Centric:

• Own and manage key client relationships as the senior Commerce leader; ensure strategies align to client business goals and commerce realities (retail dynamics, assortment, profitability, seasonality, platform constraints).

• Lead strategic client touchpoints and presentations, tailoring narratives for senior audiences and turning insight into clear decisions and next steps.

• Anticipate risks (performance, platform policy shifts, retail factors, operational gaps) and guide teams to resolve issues early and transparently.

Product-Led:

• Champion Tinuiti’s product and technology suite within commerce delivery, ensuring teams use tools to improve scalability, efficiency, and quality of insights.

• Partner cross‑functionally (Product, Analytics, I&G, Creative, other channels) to embed better workflows and reduce manual work and rework.

• Stay current on commerce platform capabilities and changes; translate platform shifts into practical updates to playbooks, client recommendations, and team training.

Data & Measurement Data-Driven:

• Oversee the analysis of complex commerce performance data; ensure recommendations are evidence‑based, measurable, and tied to client KPIs.

• Set expectations for testing rigor and learning loops (clear hypotheses, clean setups, defined read timing, documented learnings).

• Ensure teams monitor performance consistently and can clearly explain what’s happening, why it matters, and what should change next.

Channel Specific Expertise & The Tinuiti Way:

• Oversee development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms and marketplace dynamics.

• Uphold and evolve Tinuiti Way commerce standards (planning, activation excellence, QA, measurement practices, client communication quality) in partnership with commerce leads and Growth & Innovation teams to ensure work is consistent across accounts and teams.

• Promote cross‑channel alignment so commerce strategies connect to full‑funnel plans and the broader media mix.

Professional & Technical Qualifications:

• Experience: 10+ years in commerce / e‑commerce / retail media / marketplace roles, with a proven record driving growth strategies and measurable client outcomes.

• Leadership: 5+ years leading teams (ICs and/or managers), including coaching, performance management, quality review, and talent development.

• Commerce platform expertise: Strong familiarity with commerce media and marketplace ecosystems (e.g., Amazon, Walmart, Criteo and similar), including how platform changes impact strategy and execution.

• Measurement & analytics: Comfortable guiding teams in data interpretation, testing fundamentals, and measurement‑informed decision making; can translate performance and trade‑offs into clear client narratives.

• Cross‑functional influence: Proven ability to partner with Client Partners, Creative, Analytics, and other channels to deliver cohesive commerce strategies.

• Communication: Strong executive‑ready storytelling and client presence; able to drive alignment, decisions, and accountability.

The hiring salary range for this role is $150,000 - $180,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.