Senior Content Creator - AI & Motion

Creative at Staples is evolving. We are building a more modern, connected creative organization that combines original ideas, exceptional craft, smart systems, and emerging technology to make better work and make it more effectively. Our team brings the Staples brand to life across the business, translating customer insight, business strategy, and marketing objectives into creative experiences that connect with our audiences. Our work spans integrated campaigns, digital experiences, email, social, paid media, retail, print, sales enablement, internal communications, and emerging channels. 

We are rethinking both how ideas are developed and how creative is produced at scale. That means raising the creative ambition of the work, experimenting with new ways of working, embracing technology and AI thoughtfully, and building an environment where talented people can do their best work. 

Role Summary 

Reporting to the Manager, Art Direction (Growth + Performance Marketing Creative), the Senior Content Creator - AI & Motion is a storyteller at heart — a senior-level motion graphics designer, lo-fi videographer, and editor or with a deep knowledge of social media and emerging creative technologies. An avid consumer of content, they stay on top of the latest digital and industry trends and are passionate about producing engaging, innovative creative that connects with audiences and aligns with our brand. 

The Senior Content Creator collaborates with marketing and creative team partners to research, concept, produce, edit, and execute assets across social platforms and other paid media. This includes capturing lo-fi content in stores, the office, and self-created setups, as well as using AI to enhance captured content and create original content. 

This role is designed for a creator with hands-on experience in AI-powered design and editing who is eager to continue evolving their skills as technology advances. It is not an entry point for someone just beginning to explore AI.

This is an opportunity to help shape what comes next. 

What You’ll Be Doing:

• Develop and execute high-impact visual content across digital, social, retail, and paid media platforms.
• Collaborate with marketing, copywriters, designers, and creative partners to transform business objectives into compelling visual stories.
• Lead projects from concept through final delivery, including ideation, storyboarding, production, editing, motion design, and asset deployment.
• Create storyboards, creative treatments, prototypes, and mockups to communicate and sell creative concepts.
• Develop motion-first content that brings static concepts and brand systems to life through engaging digital storytelling.
• Capture and produce lo-fi video content in stores, office environments, and self-created production settings.
• Utilize generative AI tools throughout the creative process for concept visualization, image and video creation, editing, optimization, and content versioning.
• Research and implement emerging content, social media, AI, and technology trends to continually elevate creative output.
• Serve as a subject matter resource for AI-enabled creative workflows, sharing best practices and new technologies with the team.
• Lead lightweight video productions, including planning, filming, talent coordination, and post-production editing.
• Provide creative direction and mentorship to content creators, freelance resources, agency partners, and cross-functional collaborators.
• Ensure all creative assets reflect brand standards, maintain exceptional quality, and effectively communicate key messaging.
• Present creative concepts and final deliverables to stakeholders and business partners with confidence and clarity.

What You Bring to the Table:

• Strong conceptual thinking with the ability to translate business goals into innovative and memorable visual experiences.
• Expertise in visual storytelling across motion graphics, social media content, video production, and emerging digital formats.
• Deep understanding of platform-specific best practices and audience engagement strategies across social and digital channels.
• Excellent collaboration skills and the ability to work effectively with creative, marketing, project management, and production teams.
• Strong communication and presentation skills with the ability to articulate creative rationale to stakeholders and leadership.
• Advanced knowledge of generative AI tools and workflows, with sound judgment on when AI enhancements strengthen creative outcomes.
• Passion for emerging technologies, content trends, and continuous learning.
• Ability to balance strategically crafted creative work with fast-paced, high-volume content production.
• Strong organizational and project management skills with the ability to manage multiple priorities in a deadline-driven environment.
• Commitment to maintaining a high standard of quality, creativity, and attention to detail.

What’s Needed – Basic Qualifications:

• 4+ years of experience in content creation, digital design, motion graphics, video production, social media, or related creative disciplines.
• Professional portfolio demonstrating strong motion design, visual storytelling, content creation, video editing, and AI-enabled creative work.
• Expert-level proficiency with Adobe Creative Suite, including After Effects, Photoshop, and Illustrator.
• Experience creating and editing short-form video content using mobile devices, cameras, and lightweight production equipment.
• Hands-on experience using generative AI tools for ideation, image generation, video generation, editing, content optimization, and asset versioning.
• Experience developing content for digital, social, and paid media channels.
• Ability to work onsite in Framingham, MA four days per week.

What’s Needed – Preferred Qualifications:

• Experience with content creation and editing platforms such as CapCut, Final Cut Pro, Figma, Sketch, HTML/HTML5, or similar tools.
• Knowledge of generative image and video platforms such as Veo, Nano Banana, Weavy, or other emerging AI technologies.
• Experience developing creative content within retail, B2B, or omnichannel marketing environments.
• Demonstrated success balancing highly produced content with fast-turn social-first creative.
• Experience leading or mentoring creative team members, freelance resources, or agency partners.
• Strong understanding of retail customer journeys, brand storytelling, and integrated marketing campaigns.
• Passion for innovation and experimenting with new creative technologies to improve efficiency and creative impact.

Get great perks.  

• Bonus plan and generous amount of paid time off, including one Floating Holiday each year  
• Flexible work arrangements, including flexible work hours   
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits  
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)  

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.   

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