Senior Competitive Intelligence Programs Manager

About CyberArk

CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.

Copyright © 2026 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

We’re hiring a builder to help us scale Competitive Intelligence Programs as we join
forces with Palo Alto Networks. Our function is responsible for deeply understanding why we win and lose, supporting our go-to-market and product teams by translating research into focused content, and ultimately making a measurable impact on pipeline and win rate with competitive programs.

The new Senior Manager brings a platform mindset, understanding how identity,
access, privilege, and AI all interlock. This should be a strategic marketer with
competitive DNA: someone who can absorb complex insights from SMEs and transform
them into insights for our GTM teams and security leaders.

Why This Role Matters
Identity Security is at a market inflection point. Machine identities now outnumber humans by more than 80 to 1. The rapid adoption of AI agents presents a new identity challenge: they are privileged actors that need to be discovered, secured, and governed.

Competitors and platforms are pushing hard on “control plane” narratives, such as the convergence of identity & SOC, all-in-one bundling, and AI-driven workflows, raising the bar for clarity, speed, and credibility in competitive execution. Our win/loss program shows we win when we operationalize what’s true about CyberArk: our ability to secure the full spectrum of identities, provide comprehensive use-case coverage, and do this in a way that directly maps to CISO and CIO goals. Those advantages need a leader who can convert technical and GTM insight into repeatable, field-usable playbooks.

What You’ll Do

• Orchestrate offense + defense playbooks.

• Lead competitive playbook strategy across key competitors and segments,
  ensuring the field has current, high-confidence guidance.

• Ensure product launches, platform stories, analyst submissions and messaging
  are competitively distinct with a ‘show, don’t tell’ mindset.

• Partner with Enablement to integrate competitive scenarios into onboarding and
  ongoing training.

• Create high-impact content and executive briefs.

• Produce (and/or orchestrate) critical assets when stakes are high: this can
  include rapid responses, exec-ready briefs, field kits, and strategy decks.

• Distill deep SME input across teams into output that’s relevant to security
  leaders, aligned with how we are positioned to help.

• Run the competitive operating cadence.

• 5–8+ years in product marketing, competitive intelligence, strategy, or technical
  marketing (cybersecurity / enterprise software strongly preferred). 

• Demonstrated ability to translate complex technical topics into field-ready guidance that changes behavior and improves outcomes. 

• Strong working understanding of identity/security concepts (e.g., privileged access management, secrets/machine identities, cloud access, IGA/IAM adjacencies), along with the curiosity to go deep fast.

• Excellent communication: concise writing, confident presenting, and the ability to
  tailor messaging from reps → execs. Strong program discipline: prioritization, stakeholder management, operating cadence, and measurement.

• Deep experience in identity security (IAM/IGA, privileged access / machine
  identity / AI agent landscape) and/or adjacent security platforms.

• Track record building competitive programs that scale: win/loss
  operationalization, takeout plays, competitive enablement systems, experience
  working with security research organizations (Labs / Red Team) to convert
  research into GTM advantage.

• Experience operating through M&A, integration, or large matrix environments.

• Strong grasp of emerging AI/agentic identity and governance trends and their
  implications for privilege controls and enterprise security narratives.