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Senior Acquisition Marketing Specialist

Rapid7
| Hybrid
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Does the idea of driving interest and engagement with potential buyers get you out of bed in the morning? Do you love experimenting with new ways to acquire contacts and accounts to fill the top of the funnel while maniacally measuring every effort to ensure the best return? If so, keep reading!

Rapid7 is seeking a Senior Acquisition Marketing Specialist to focus on digital programs to help drive growth across our platform and product trials. The right candidate will have experience managing digital programs with a focus on lead generation. This person must have the skill set to work with our subject matter experts to truly understand the pain points our products solve and our sales team for instant feedback on the leads you are driving. Bottom line focus and a steadfast dedication to measuring and reporting on performance is a must.

This role includes the ability to:

  • Identify, manage, measure and optimize demand programs that are focused on driving our product trials
  • Manage SEO, SEM, and social media paid channels with the end goal being to drive awareness and leads for our products
  • Manage A/B tests to help optimize trial conversions across our web domains
  • Support and enable the business development organization by communicating on the digital programs we are running and how they will ultimately help close opportunities
  • Develop nurture programs for top of the funnel leads that drive deeper engagement with our products and help cross-sell into related products

You are:

  • Always up for a challenge and curious. You live for digging into data and understanding buyer behavior to know who and how to target customers
  • Data driven. You measure everything, but more importantly understand what works, what doesn’t and apply learnings to acquisition programs
  • You strive best in environments where you are working as a team to achieve shared goals, successes and failures.
  • You are constantly thinking of new ways to reach new audiences in a creative and unique way. You have no shortage of ideas you want to experiment with…and measure!

Requirements:

  • BA/BS degree
  • 3-5 years marketing experience, preferably in a digital/online marketing role
  • Data analytics experience and expertise, i.e., Google analytics
  • Thorough knowledge and experience running SEO, SEM, and A/B test campaigns Photoshop knowledge a plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

How has your career grown since starting at the company?

Ive been on many teams in my time at Rapid7 and they have certainly “grown” from a size perspective, but more importantly, they all evolved with the changing times and needs. Some of the teams I was on were critical for our sales grown in an emerging market and though they no longer exist by name, I can see the tangible impact we made.

Sarah

Manager, Commercial Sales

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Mandated unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Diversity employee resource groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring practices that promote diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Our employees receive unlimited hours per year of paid volunteer time.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some meals provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Variable.
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
View full list of perks + benefits

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