Product Marketing Manager

Product Marketing Manager

INTERNAL NOTE:

• IANS divides sales enablement responsibilities between Sales (Sales Training) and Marketing (Product Marketing).
• The Product Marketing function at IANS supports Sales, and includes competitive and positioning materials, which is the main function of this role.

JOB DESCRIPTION

*2 days on site in Boston required (hybrid)

The Marketing team at IANS is looking for a strategic and results-driven Product Marketing Manager to support go-to-market efforts. In this role, you will be responsible for defining product positioning, messaging, and differentiation, driving demand and adoption through compelling content, and sales enablement. This is a highly collaborative role with visibility across multiple functions, including Product, Sales and Revenue Operations.

Responsibilities

Product Positioning & Messaging

• Craft clear, compelling messaging and value propositions based on deep understanding of the cybersecurity landscape, buyer personas, and competitive differentiators.
• Partner closely with Product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally. Plan and execute product launches and feature releases.
• Work with the content marketing team on product-related PR, high-quality whitepapers, blog posts, videos, and campaign materials.

Sales Enablement:

• Equip the sales team with tools, battle cards, talk tracks, email templates and competitive intelligence to close deals more effectively.
• Support and integrate product value prop messaging into sales enablement tools
• Produce external facing product collateral, such as 1-pagers, sales decks, etc.
• Create content for user personas, including customer success stories, to highlight the value of our solutions.
• Monitor market trends, customer insights, and competitor movements to inform strategy and product direction. Create and maintain competitive materials.

Reporting & Analytics:

• Report and provide insights on Sales Enablement to improve lead conversion rates & efficiency for the Sales team.
• Monitor use of sales enablement collateral and tools, and % of Sales team using, to identify what is resonating and what needs to be adjusted.

Qualifications:

• 5+ years of product marketing or related experience in B2B technology, preferably in cybersecurity, or advisory services.
• Strong understanding of cybersecurity products, market trends, threat landscape, and buyer needs (e.g., CISOs, SecOps, CIO).
• Excellent verbal and written communication skills, with experience creating impactful content for technical and business audiences.
• Proven ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.
• Strong analytical mindset and data-driven decision-making.
• Familiarity with tools like Salesforce, Allego, and Outreach.