Product Marketing Manager

About Rhapsody:  

Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this – to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information - such as patient visit details, lab results, and billing balances– to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.  

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.  

What we have to offer you:  

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)   

• 401k with a generous company match  

• Unlimited PTO, sick time & volunteer days   

• An innovative, inclusive, and fun work environment  

• Continuous learning and development opportunities   

Position Summary:  

As a Product Marketing Manager, you’ll be a strategic, cross-functional partner responsible for bringing Rhapsody products to market and driving their growth. You’ll work closely with Product, Sales, Customer Success, and the Marketing team to position our offerings, equip the field with compelling collateral, and ensure we win in the market. 

This role is ideal for a results-oriented, strategic product marketer who communicates with clarity, thrives in a dynamic fast-paced environment, and balances analytical thinking with creative storytelling. 

What You'll Do 

Messaging, Positioning, & Marketing Strategy 

• Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences 

• Refine buyer personas, ideal customer profile, and customer segmentation 

• Partner with Demand to create and implement marketing strategies that effectively communicate benefits of Rhapsody solutions to our target audiences 

• Partner with Brand & Communications to create key content to support campaigns and external positioning, including blog posts, case studies and more 

Market Insights, Go-to-Market Strategy, & Product Launch 

• Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies 

• Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate 

• Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy 
• Refine packaging and pricing strategies with an eye towards simplicity and maximizing ARR 

Sales Enablement 

• Create and maintain sales tools & collateral (e.g., pitch decks, battlecards, one-pagers, FAQs & objection handling) aligned to the buyer journey 

• Translate complex product capabilities & market themes into clear, value-driven narratives that will enable the team to win 

• Parter with GTM Activation team, who will train Sales, Customer Success, BDRs, and field marketing on new products, key market trends, and collateral.  

What You Need 

• At least 3+ years of experience in B2B SaaS in one of the following areas: product marketing, strategy, product management, consulting, or other highly cross-functional and strategic roles. Healthcare experience is a plus.  
• Strong business acumen, paired with a data-driven and analytical approach. Comfort with both quantitative and qualitative analysis. 

• Curious and critical thinker with the ability to develop innovative marketing strategies 

• Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence  

• A strong desire and willingness to learn; a roll up your sleeves attitude toward tackling novel problems 

• Able to drive projects from start-to-finish, manage multiple competing deadlines, prioritize effectively, communicate proactively, and hold him/herself accountable.   

• A passion for improving healthcare outcomes with technology