Product Marketing Lead

Job Summary:
 

Access Healthcare is hiring a strategic, hands-on Product Marketing Lead to define how we take our AI-enabled solutions to market and set Access apart in a crowded healthcare revenue cycle market.

Our story is different from most in RCM. We are neither a pure software vendor nor a traditional outsourcer. We combine AI, automation, and experienced RCM teams in one operating model: technology handles the volume, and people handle the exceptions. This role will turn that model into clear, credible positioning that hospitals, health systems and physician group leaders understand and trust.

You will work at the intersection of Product, Sales, Marketing, and our clients, moving easily between strategy and execution. You will shape positioning and messaging, lead product launches, equip Sales to win, and bring customer and competitive insight into how we go to market.

This is a chance to build the product marketing function at Access as the company scales its technology-enabled RCM offering.

Supervisory Responsibilities:

This position has no direct supervisory responsibilities of the marketing department.

Duties/Responsibilities:

Positioning & Messaging

• Own positioning, messaging, and value propositions for Access's AI-enabled solutions across the revenue cycle, from patient access and eligibility to prior authorization and coding.
• Articulate what sets Access's operating model apart from point-solution AI vendors and traditional RCM outsourcers.
• Translate complex capabilities, such as autonomous workflows, EHR and clearinghouse integrations, and exception-based processing, into the outcomes buyers care about: cash flow, denial prevention, staff capacity, and patient experience.
• Build messaging frameworks used consistently across sales presentations, the website, proposals, and other customer-facing channels.
• Partner with Product and business leaders to understand roadmaps, capabilities, and differentiators.

Product Launches & Go-to-Market

• Plan and lead go-to-market for new solutions and enhancements, defining target segments, buyer needs, key messages, channels, and launch content.
• Own launch deliverables, including announcements, press releases, solution briefs, web pages, and internal launch kits, in partnership with Communications and Content.
• Shape the narrative before a solution reaches the market, so every launch lands with a clear story and credible proof.
• Measure GTM programs against pipeline and revenue goals, and refine them based on results.

Proof Points & Customer Evidence

• Turn pilots, evaluations, and client results into approved proof points, such as automation rates, accuracy, and turnaround improvements.
• Build case studies, customer stories, and a reference program, partnering with Client Success, Legal, and clients to secure approvals.
• Ensure every public claim is accurate, substantiated, and approved.

Sales Enablement

• Create the tools Sales needs to win: product pitch decks, solution briefs, battlecards, competitive guides, objection handling, ROI stories, and FAQs.
• Partner with Sales and Solutions teams to identify objections, deal blockers, and gaps in current materials.
• Support RFP and proposal responses with consistent, current solution content.

Market & Competitive Intelligence

• Maintain competitive positioning and battlecards against AI-native RCM vendors, EHR-embedded tools, and outsourced RCM providers.
• Turn findings into clear recommendations for Product, Sales, and Marketing.

Content & Thought Leadership

• Partner with Content, Creative, and Communications on solution content that shows business impact and value to the client, not just features.
• Own messaging for technology pages on the Access website.

Cross-Functional Leadership

• Serve as the product marketing expert and connection point across Product, Sales, Marketing, and Operations.
• Set clear timelines, owners, and deliverables, and keep multiple launches moving at once.
• Bring structure and process to a new and growing function.
• Perform other duties as assigned.

Required Skills/Abilities:

• A track record of positioning, messaging, launches, and sales enablement for complex B2B solutions.
• Ability to quickly learn technical products and translate them into simple, compelling value.
• A strong grasp of long, multi-stakeholder B2B buying cycles and how marketing drives pipeline and revenue.
• Strategic thinking paired with a willingness to roll up your sleeves and execute.
• Excellent writing and presentation skills, and comfort presenting to executives.
• Strong project management skills and the ability to manage multiple priorities.
• Analytical and research skills, with the ability to turn market and customer insight into action.

Education and Experience:

• 7+ years of experience in product marketing, B2B marketing, or go-to-market strategy.