VP, Product Marketing - Platform

| Greater Boston Area
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Company Description

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the
community, and making security more usable and accessible, Rapid7 enables
technology professionals to gain the clarity, command, and confidence they need to
safely drive innovation and protect against risk. Our product suite helps organizations to
quickly predict, deter, detect, and remediate attacks and obstacles to productivity.
The Opportunity
Rapid7 is seeking an experienced leader who is equal parts developer of people,
technologist, product strategist, and portfolio marketer to spearhead the charge to
position and differentiate the Rapid7 Insight Platform. We feel like we have an amazing
story to tell and we just need the right person to help us tell it!
This is a brand-new role reporting to the CMO to build and execute the strategy to
differentiate our Rapid7 Insight Platform offering, collaborating with our Demand, Brand,
Content, and design studio teams to define go-to-customer strategies, and evangelize
our Rapid7 Insight Platform.
Ultimately, this role will help us champion our Rapid7 Insight Platform through
transformative experiences across every customer touchpoint. If you want to lead us in
defining the value and competitive advantages of our portfolio, but most importantly, in
guiding our customers to achieve their security goals and reach positive business
outcomes, then read on!
The Role
You are a curious technology-minded person who has experience understanding how a
platform can benefit Rapid7 prospects and customers. You are an engaged problem
solver, an empathic communicator, and you’ve demonstrated the ability to
communicate the value of sophisticated technology in a way that educates and
engages the buyer inspiring them to be a customer of Rapid7 for life.
In this role, you will market the Rapid7 Insight Platform by:
● Translating the company’s business objectives, market opportunities/trends and
portfolio of offerings into a cohesive go-to-market architecture
● Developing and driving the portfolio value proposition to increase solution and
cross-selling of Rapid7’s Insight platform in a crowded security market space
● Working across product practices, sales, marketing, services, research and
partner teams to ensure the Rapid7 Insight Platform is communicated across the
buying team, especially to technology buyers
● Working across SVPs and C-Level to build alignment to develop a cohesive,
powerful, and resonant narrative around the mission.
● Marketing and evangelizing to business and technology leaders at the world’s
largest organizations through presentations and industry events
● Architecting a unified go-to-customer strategy and translating it into actionable,
insight and data-driven programs
● Building the go-to-customer plan to support and grow the portfolio of offerings,
including prioritizing and aligning target audiences, developing effective
messaging and building content architecture
● Partnering closely with our content marketing, digital marketing and demand
generation teams to deliver the Rapid7 Insight Platform story to customers
● Shifting Rapid7’s position from a provider of single pain point solutions to a
portfolio that delivers security outcomes in a comprehensive manner with key
influencers and tech analysts
● Partnering to create a sales enablement plan and oversee marketing
contributions to drive sales’ adoption of the portfolio
● Formalizing processes, measurement tools and reporting structure to support
the portfolio marketing team’s goals
● Managing the hiring, development and retention of portfolio marketing talent
● Conducting routine assessments of the organization’s go-to-market processes
and addressing gaps in performance
Traits and Qualifications
● 10+ years of experience leading product marketing teams, large programs
across organizations or developing global go to market strategy for portfolio of
products and services
● B2B Security industry experience highly preferred; ​
knowledge of the SaaS
technology landscape including cloud infrastructure, Amazon Web Services,
DevOps, Performance testing, Agile Development, Security, etc.
● A demonstrated track record of developing and tracking how effective your
portfolio marketing is and the ROI on your efforts
● Experienced people leader who has built, developed and retained high performing
teams
● An ability to align internal and external teams to the Rapid7 Insight Platform story
and get input and provide context for choices in the brand direction
● Experience leading and collaborating in cross-functional teams; ability to manage
up, down and across the organization to get desired outcomes
● Experience selling and marketing applications and software to large enterprises,
including at the executive level
● Experience in content development, management and marketing at scale
● Experience delivering marketing launches of enterprise software / SAAS
● Excellent written and verbal communication, project management, data analysis,
and presentation skills
● BA or BS
● MBA “toolkit” – an MBA is not required but the ideal candidate will understand
core business functions

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.

David

Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Happy hours are hosted On occasion .
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Variable.
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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