Senior Director, 

Marketing Planning, Reporting & Effectiveness

Company Description

Rapid7 (Nasdaq: RPD) is advancing security with visibility, analytics, and automation delivered through our Insight cloud. Our solutions simplify the complex, allowing security teams to work more effectively with IT and development to reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. Over 10,000 customers rely on Rapid7 technology, services, and research to improve security outcomes and securely advance their organization. For more information, visit our website, check out our blog, or follow us on LinkedIn. 

The Opportunity

The Senior Director, Marketing Planning, Reporting & Effectiveness is a key leadership member of the global Rapid7 marketing and communications team and part of the cross functional go-to-market team which includes sales, business operations and customer success. This role will be instrumental in developing and executing strategic planning, key initiatives and marketing effectiveness programs in collaboration with cross-functional teams. Additionally, this leader will manage the overall global marketing budget, metrics and ongoing measurement and effectiveness of marketing investments for both lead generation and brand. 

We’re seeking a proven leader with a diverse background, who will be responsible for driving individual and team productivity through enablement and coaching to ensure effectiveness and transparency within marketing and with our key business partners. The goal is to ensure our global marketing and communications teams are maximizing their effectiveness in support of our sales, customer health, brand and revenue goals. This includes planning, enablement, and orchestrating cross-functional initiatives across marketing, and as appropriate with sales, customer success, product marketing, business operations and services.

If you are excited about the chance to be innovative, to build and lead strategic marketing initiatives, drive improved measurement and analytics and help strengthen a next-generation high-performing marketing and communications organization supporting our journey to a $1b+ company, this may be the opportunity for you. Rapid7 is on fire and we are looking for great people to join us!

The Role

• Drive transformation agenda of new marketing operating model in support of the company’s journey to $1b+ with global customer impact 

• Manage the overall global marketing budget and understanding of marketing investment impact; including development of business cases for further investment to drive business goals. 

• Develop marketing measurement framework and dashboard to improve visibility of investment performance across marketing pipeline; partner with teams across marketing to consolidate and report results with a structured cadence, drive awareness of investment results with key partners

• Partner with finance on evolution of investment model to support marketing pipeline with rolling portfolio perspective; develop perspective for emerging markets as we test and learn into new markets and customer segments

• Support Growth marketing teams on analysis across pipeline to understand strength of GTM motion and opportunities for further improvement; including pipeline contribution by source, efficiency, volume, quality of leads, etc.

• Improve communications and planning across marketing teams to drive better alignment, teaming and cross-team support; revamp weekly leadership meetings, monthly “all hands” and ad hoc events focused on education, alignment and change menagement 

• Lead the development of strategic marketing planning in alignment with marketing, sales, business operations, customer success and product marketing (annual process and ongoing review and measurement against goals)

• Support development of tactical planning with centers of excellence aligned to strategy and marketing investment

• Develop and help execute the implementation of strategic marketing initiatives

• Pilot key marketing initiatives with cross-functional teams, e.g. a cross-functional pipeline effectiveness team in partnership with sales leadership

• Define and run marketing effectiveness programs, including global planning process, process improvement redesign, global marketing dashboard, reporting and communications process

• Support the build out of new functional capabilities within marketing including integrated marketing, campaign management, channel partner marketing, centers of excellence model, etc.

• Work with marketing leadership, Information Technology and Business Operations to unify processes and systems that drive improved efficiencies and automation in support of business goals

• Act as a strong advocate marketing transformation, education and the value to across the organization

Qualifications and Traits 

Looking for someone with passion, energy, intellect and drive that can bring fresh ideas, strong business acumen, an analytical mind and a dedication to growing the business, including the following experience:

• A business-savvy leader with 15+ years of experience in managing teams directly and indirectly across different disciplines to drive business results

• Significant experience developing and leading strategic planning and operational excellence initiatives and strong negotiation skills

• Experience with financial reporting, budget management and analytics 

• Demonstrated relationship building and leadership ability to work cross-functionally with areas such as sales, product, marketing, customer success, business operations and finance teams, to create measurable impact

• Strong verbal, written, and visual communication and presentation skills to work with all levels in the organization, including executive level presence and strong EQ

• Strong understanding of organizational process design and related outcomes, including driving workflow, reporting, and measurement; ability to translate business objectives to actionable and measurable strategies

• Excellent knowledge of performance evaluation and change management principles, with outstanding communication and messaging skills 

• Agent of change who can bring together different perspectives in a collaborative way to drive to a common goal and provide business value; ability to work within a transformative culture, focusing on high priorities and speed to market with an agile mindset

• Passion for leading people, including the ability to work with diverse skill sets; proven success building, coaching and developing high performing teams

• Solid background in project/program management and successful implementation of major initiatives

• Cares deeply about culture and values and can be a steward for transparency, collaboration, diversity and inclusiveness, impact and innovation.

• Exceptional organizational skills; ability to prioritize and perform multiple tasks seamlessly

• Strong financial background to drive a culture of goal setting and measurement; fluent in reporting and analytics

• Quick learner who is naturally curious and thrives in the face of the unexpected, ambiguity, and change

• Background in SaaS required; experience in security or technology solutions highly desirable

• Background in one of the following areas preferred; Marketing, Corporate Communications, Customer Success 

• Willingness to travel as appropriate, including international travel

• Boston, MA location preferred; however, another Rapid7 office location or a remote location within the US for the right candidate is possible

• Education: Finance / Strategy / Entrepreneurship/MIS (Bachelor’s minimum; MBA preferred)