Marketing Specialist / Coordinator - Ninja
The Marketing Specialist/Coordinator at Ninja will support the Product Development Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales for Distributor markets and Core Heated business
Responsibilities:
- Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
- Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
- Support development of creative briefs and facilitate creative reviews
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Support PD Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, inspiration guides and other collateral
- Participate on a cross-functional team to develop new products and messaging
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Support collateral updates for distributor and core business
- Support Value engineering initiatives for Ninja heated
Key Functional Skills/Knowledge:
- Strong communication skills and ability to make effective presentations to all levels of management.
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
- Influencing, conflict resolution, and creative problem solving.
- Highly analytical - comfortable mining and analyzing data and drawing conclusions
- Advanced PowerPoint and Excel skills
- Ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Project management and ability to prioritize multiple projects at once
- Biased toward action
Education and Experience Requirements:
- Minimum of 1-3 years prior Marketing or Program Coordinator experience.
- Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
- Bachelor’s degree (preferably in marketing) or equivalent experience required
At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?