Global Campaign Marketing Manager

| Greater Boston Area
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Company Description

Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Role

You are a curious, technology-minded person with a passion for building world class campaigns. You are an engaged problem solver, an empathic communicator, and you’ve demonstrated the ability to think strategically, partner cross-functionally and drive large scale programs to conclusions:

  • Taking a lead role to drive our approach to marketing campaigns based on the newly created campaign framework execution playbook with adhering to the company’s strategic goals and market’s themes. 

  • Develop and manage the implementation of pipeline generation and acceleration campaigns around specific products, use-cases, verticals, personas or messages addressing primarily net new logo but extending to existing customers and partner segments

  • Work across the product practices, marketing and sales leaders to shape campaign themes for a yearlong timeframe

  • Coordinate with key marketing functions as they fulfil on the programs that comprise a campaign (Reputation, Demand, Engagement and Enablement) and the tactics that comprise these programs

  • Maintain a multi-channel marketing calendar and program plan to ensure alignment and collaboration across marketing

  • Working with the marketing operations team to setup and manage campaigns performance KPIs, providing top level and deep insight reporting

  • Provide detailed analysis at global and regional levels to understand and improve campaign performance

  • Manage the day-to-day management activities of a campaign (e. g. project management activities, periodic management meetings, performance measurement, budgeting), including working with a cross-functional team to drive activity tracking and support execution against campaign goals and objectives

  • Coordinate campaign interlocks with facilitating internal communication and effective collaboration

  • Evolve repeatable processes and best practices for campaign development and management

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques and processes

  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources, and timing

  • QA campaigns before launch to ensure proper routing, tracking, data flow, and execution

About You

  • Minimum of 5 years’ experience in managing and executing multi-touch, integrated campaigns, primarily in B2B technology

  • Ability to simultaneously manage multiple projects in a fast-paced environment, while interacting with multiple stakeholders

  • Understanding the SiriusDecisions Campaign Framework is desirable but not essential

  • Proven experience in split testing, measuring & optimizing performance of marketing campaigns

  • Excellent written and verbal communication, project management, data analysis and presentation skills

  • Solid understanding of the different functions of marketing

  • Understanding of current marketing technologies and trends, marketing mix, including digital, social, direct 

  • You are naturally inquisitive, always looking for answers with the ability to operate at both a strategic and tactical level

  • Hands on experience with Marketo, Salesforce Tableau, Domo is desirable

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located between the North End and West End of Boston, with plenty of restaurants, bars and public transport close by.

An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are some things you learned at the company?

When we talk about being a moose and impact together, what we are saying is that we support each other on our journey forward. We actively look for ways to collaborate, strengthen our ideas and learn from each other, no matter what department you may be in at Rapid7.

David

Global Director of Sales Engineering

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Variable.
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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