Affiliate Manager of Digital Demand
Marketing is one of the largest teams at SharkNinja. The team includes Digital, Brand, D2C, Media, PR and Creative. Each team focusing on how we give our consumers the ultimate product experience. Marketing is for the person that is not afraid to dive deep and show a genuine interest into the world of Consumer Goods. These are the people that are consistently asking themselves what can we do to we make things even easier for our consumers. Marketing at SharkNinja is for the person who is never satisfied with creating anything less than the best product on the market.
Digital revenue / DTC growth is a key focus at SharkNinja. This team partners with Digital, Brand, Media, PR and Creative, each team focusing on how we give our consumers the ultimate product experience.
The position requires a performance driven marketer who is self-directed and self-motivated individual who works well in a team-based, fast-paced, detail-oriented environment. This role assists with developing breakout digital strategies to drive profitable revenue growth for our Shark and Ninja direct-to-consumer channels. The leading candidate for this role is someone looking to immerse themselves in a fast-paced environment with a growing team. You’ll coordinate with other channel owners on the Digital Demand Creation team as well as other departments such as Digital Experience, Brand, Product Marketing, Research and Analytics, Finance and more to keep activations collaborative, organized, on schedule and impactful to the growth of the Shark and Ninja brands.
Responsibilities
- Be responsible for the revenue, spend, growth and profitability of our Affiliate Marketing program. Define program goals and priorities.
- Develop, drive and execute strategy (inclusive of assortment, offerings, placements etc.) to exceed our DTC Affiliate program goals.
- Maintain affiliate promotion calendar, building exclusive offerings to support Affiliate channel growth and working closely with the Assortment and Promotions team to support DTC promo success.
- Support, manage and optimize a portfolio of Affiliate partners, while simultaneously recruiting new partner opportunities.
- Manage affiliate agency relationship and budget. Manage timelines and deliverables with key partners and agencies.
- Challenge the norm to drive profitable growth within the Affiliate channel. Be relentlessly satisfied with performance and be bold in challenging for improvements of performance.
- Manage daily, weekly and monthly reporting; communicate performance/analysis of performance and build action plans and testing roadmaps to optimize.
- Stay on top of trends, competitor programs and innovation in the space.
- Work with the e-commerce team to support achieving breakthrough revenue and margin targets.
- Collaborate cross-functionally to integrate Affiliate in with omni-channel strategy and plans.
- Facilitate and manage the invoicing and payment of all media partners and agencies.
Requirements
- 3-5 years of Affiliate Marketing experience, with experience with budget and agency management.
- Strong analytical mindset. Resourceful, driven, problem solver. Able to organize and analyze data to draw conclusions, and to find unique and insightful ways to help improve campaign efficiencies and grow the business.
- Effective project management skills, including demonstrated ability to manage multiple projects simultaneously
- Attention to detail and ability to multi-task. Must be organized, proactive and able to work in a fast-paced, dynamic environment.
- Passionate, positive “can-do” attitude.
- Competency with the Microsoft Office Suite a must.
Who is SharkNinja?
At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?