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The Marketing Specialist will execute HubSpot campaigns, manage marketing data, support operations, analyze campaign results, and experiment with new tools.
About Robin:
Robin is reimagining workplace operations as a strategic function, and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics, simplifying operations, and giving employees a seamless way to connect with the office. Today, our workplace operations platform is used by thousands of offices around the world.
At Robin, we believe the best connections and ideas come from being in the room together, so we work in person a few days a week. But we also build flexibility into every part of our product, and our culture, so people can do great work without burning out.
Join a fast-growing B2B SaaS company as part of a high-impact Growth Marketing team. We’re looking for a Marketing Specialist who will manage HubSpot campaign execution, ensure our marketing systems and data run smoothly, and provide hands-on support across a variety of marketing initiatives from digital programs and nurture campaigns to in-person events. This role is ideal for a HubSpot-Certified marketer who loves variety and wants to apply their skills broadly across campaigns, systems, and creative projects. You’ll turn marketing strategy into action, connect the dots between content, data, and technology, and help accelerate growth through seamless GTM execution.
Why this role exists:
As part of our Growth Marketing team, the Marketing Specialist transforms ideas into impact by building, automating, and optimizing campaigns that reach the right audiences at the right time. You’ll help drive integrated GTM programs, support marketing operations, and experiment with new tools and tactics to improve performance and efficiency.
What you'll do:
- Own HubSpot campaign execution: Build and launch campaigns, workflows, and automations in HubSpot (e.g., webinars, product launches, cold nurture sequences).
- Develop audience segmentation and targeting strategies: Ensure the right messages reach the right people.
- Manage data accuracy and system health: Maintain clean, segmented contact lists; manage contact enrichment, deduplication, and data hygiene routines that enable accurate reporting.
- Support marketing operations: Optimize HubSpot architecture, integrations, and dashboards to keep our growth engine efficient and scalable.
- Drive internal GTM alignment: Coordinate internal communications across Sales, CS, Product, and Marketing teams to ensure smooth campaign rollouts.
- Assist with general marketing projects: Jump in to support in-person events, campaign logistics, and special initiatives as needed.
- Track results: Measure campaign effectiveness, surface insights, and recommend optimizations to increase conversion and engagement.
- Experiment and innovate: Test new tools and AI-assisted workflows to streamline execution and enhance campaign performance.
You'll thrive here if:
- HubSpot Certified, with hands-on experience building, automating, and optimizing programs.
- A marketing generalist who enjoys variety and can pivot between technical setup, creative execution, and operational support.
- Detail-oriented and organized, with strong project management and prioritization skills.
- Comfortable working in data-driven environments and familiar with marketing compliance (GDPR, CAN-SPAM, CCPA).
- A collaborative, proactive communicator who thrives in fast-paced, cross-functional teams.
Nice-to-haves:
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).Familiarity with LinkedIn Ads or other paid campaign platforms.
- Understanding of marketing analytics and reporting in HubSpot.
- Experience experimenting with AI for campaign optimization, copywriting, or audience segmentation, with a focus on scalability and process improvement.
Core competencies for success:
- Learning Velocity: You learn fast and apply new ideas quickly.
- AI Proficiency: You demonstrate curiosity and initiative in leveraging and experimenting with AI tools to streamline campaign execution, improve efficiency, and enhance marketing performance.
- Collaboration: You share knowledge, unblock teammates, and build together.
Benefits that have your back (and your future):
- Medical & Dental Insurance through Blue Cross Blue Shield covered at 80% for you and your dependents, with two plan options including a High Deductible Plan with a company-funded HSA
- Vision Insurance – EyeMed coverage to keep your future in focus
- Company-paid protection – Short & Long Term Disability, Life, and AD&D insurance
- Paid Parental Leave – 100% covered so you can focus on your growing family
- Incentive Stock Options – Own a piece of what you’re building
- 401(k) with company match – Up to 3% match to help grow your nest egg
- Flexible vacation policy – Take the time you need (and yes, we actually do!)
- 12 company holidays – Plus your flexible time off for the perfect work-life balance
Perks that enable your continued success:
- Professional Development & AI Tools Stipend
- Referral Bonus Program
- Recognition perks
- In-Office Commuter Stipend
We Celebrate Diversity
Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it’s our responsibility to our employees, our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Adobe Creative Suite
Ai Tools
Canva
Hubspot
Robin Boston, Massachusetts, USA Office
Our company is in the financial district, with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.
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