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The Product Marketing Manager at Robin will develop messaging and strategy for workplace innovation products, support sales enablement, and drive market adoption.
About Robin:
Robin is reimagining workplace operations as a strategic function, and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics, simplifying operations, and giving employees a seamless way to connect with the office. Today, our workplace operations platform is used by thousands of offices around the world.
At Robin, we believe the best connections and ideas come from being in the room together, so we work in person a few days a week. But we also build flexibility into every part of our product, and our culture, so people can do great work without burning out.
Robin is hiring a product marketer who turns workplace innovation into obvious business decisions.
The office is broken. Companies are flying blind, making million-dollar decisions without basic data on how their spaces actually work. They're drowning in manual workflows and juggling platforms that refuse to talk to each other. You'll craft the narrative that makes Robin the only logical fix. You'll arm our sales team with the language that turns “we’ll maintain the status quo” to “when can we start?”.
We're a hybrid team based in Boston, working in-office several days a week so we can build and solve in real time. You'll join a small, high-trust team where great ideas become customer wins quickly.
Why this role exists:
The office is getting smarter. AI is reshaping how people interact with space, schedules, and data. At Robin, we're building the workplace operations system that powers it all. We need a product marketer who can make that innovation feel inevitable by translating technical depth into narratives that make workplace leaders exhale with relief and reach for their wallets. You’ll help shape Robin’s go-to-market strategy for new products and features, owning everything from competitive positioning and messaging to launch execution and sales enablement.
What you'll do:
- Develop clear, differentiated messaging that resonates with mid-enterprise workplace teams.
- Drive the strategy for launches, collaborating with product, sales, and customer success to ensure readiness across the funnel.
- Equip sales with personas, objection handling, and competitive battlecards that help close deals faster.
- Partner with the product team to communicate value across the customer journey through newsletters, product updates, webinars, etc.
- Obtain insights into customers’ usage of Robin, untapped opportunities, and buyer personas, through interviews, surveys, and sales and product data.
- Translate product innovation into content that drives demand and accelerates adoption, such as case studies, videos, marketing collateral, website copy, and blog posts.
- Act as the connective tissue between product, sales, and marketing, bringing clarity, feedback, and alignment to every discussion.
You’ll thrive here if you have:
- 5-7 years of product marketing experience in B2B SaaS, ideally at a high-growth company or start-up targeting mid-enterprise buyers.
- A knack for simplifying complex ideas in compelling narrative.
- High bias for action. You’re energized by ambiguity and fast-moving cross-functional work.
- Eagerness to learn, adapt and add value quickly.
- Passion for great, easy-to-use products, and deep empathy for both buyers and sales teams. You should be able to navigate both technical and business-oriented conversations with ease.
- Outstanding verbal and written communication.
Core competencies for success:
- Learning Velocity: You learn fast and apply new ideas quickly.
- AI Proficiency: You bridge problem-solving and creativity, using AI to deliver solutions with real-world impact.
- Collaboration: You share knowledge, unblock teammates, and build together.
About Robin:
Robin is reimagining workplace operations as a strategic function, and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics, simplifying operations, and giving employees a seamless way to connect with the office. Today, our workplace operations platform is used by thousands of offices around the world.
At Robin, we believe the best connections and ideas come from being in the room together, so we work in person a few days a week. But we also build flexibility into every part of our product, and our culture, so people can do great work without burning out.
Benefits that have your back (and your future):
- Medical Insurance through Blue Cross Blue Shield covered at 80% for you and your dependents. Two plan options: including a High Deductible Plan with a company-funded HSA.
- Dental Insurance: Blue Cross Blue Shield, 80% covered for you and your dependents
- Vision Insurance: EyeMed coverage to keep your future in focus
- Company-paid protection: Short & Long Term Disability, Life, and AD&D insurance
- Paid Parental Leave: 100% covered so you can focus on your growing family
- Incentive Stock Options: Own a piece of what you’re building
- 401(k) with company match: Up to 3% match to help grow your nest egg
- Flexible vacation policy: Take the time you need (and yes, we actually do!)
- 12 company holidays: Plus your flexible time off for the perfect work-life balance
Perks
- Learning Stipend (including AI tools and professional development)
- In-Office Commuter Stipend
- Referral Bonus Program
- Recognition perks
We Celebrate Diversity
Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it’s our responsibility to our employees, our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Robin Boston, Massachusetts, USA Office
Our company is in the trendy Seaport area, with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
