Marketing Specialist

Job Title

Marketing Specialist

Job Description Summary

Marketing Specialist, Boston

Job Description

Marketing Specialist

Americas Property Marketing COE

Job Description Summary

As a key member of the Property Marketing Center of Excellence (COE) in the Americas, the Marketing Specialist is responsible for providing strategic partnership, project management, creative oversight, and communication and coordination for the leasing team and marketing team for property marketing projects. The Marketing Specialist is accountable for providing Brokerage Teams and clients with best-in-class concepts, materials and results for our listings.

Job Description

The Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes.  Under the leadership of a Property Marketing COE lead, the Marketing Specialist is the point person for property marketing assignments, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers—both in house and third party—to bring campaigns to life.   

Responsibilities

• Serve as the day-to-day point of contact for the Brokerage Team / Leasing Team
• With Copy Writers/Strategic Marketers, collect critical project details from the Brokerage Team  
• Lead calls and meetings with the Brokerage/Leasing team as required 
• Establish and communicate project schedule to all project participants
• Work with Brokerage Team to assemble all required assets in a centralized project collaboration space  
• Work with Brokerage/Leasing team and marketing team to develop the project strategy
• Work with Copy Writers/Strategic Marketers and Graphic Designers to execute approved design and messaging direction
• Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
• Communicate with Brokerage / Leasing team on project updates, either through status calls or other channels  
• On a case-by-case basis, serve in a client-facing role in planning and project status meetings
• Escalate challenges to the COE Team Lead, as necessary  
• Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary
• Ensuring final on-time delivery off all project assets and deliverables 
• Maintain project databases, tracking tools, and project delivery and management tools
• Provide campaign reporting metrics to the Brokerage/Leasing Team and ownership and recommend improvements to enhance performance

Key Qualifications

• Bachelor's degree
• 3-4+ years of experience—real estate, architecture or commercial construction marketing experience preferred
• Ability to independently achieve successful outcomes on all activities with minimal supervision
• Ability to manage multiple projects at one in a fast-paced environment
• Excellent written, oral communication skills and problem-solving skills
• Proven ability to work across different audiences, personalities and experience levels.
• Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
• Self-motivated but works well in group environment.

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”