Marketing Operations Specialist

Hi, I’m Nick Guardino, Head of Marketing Operations at Customer.io!

We’re looking for a Marketing Operations Specialist who’s excited about building systems, solving complex problems, and helping scale our go-to-market engine. This role is at the heart of how we connect tools, automate processes, and make data accessible across the organization.

As a Marketing Operations Specialist, you’ll work closely with our Growth and RevOps teams to operationalize campaigns, manage integrations, and optimize our tech stack for speed and reliability. Whether you’re building no-code workflows, wiring up new tools, or writing lightweight scripts, your work will directly power how we acquire, engage, and retain customers.

To thrive in this role, you’ll need strong technical instincts, a builder’s mindset, and a passion for operational excellence. You’ll be the go-to person for making things “just work”—but in a way that scales and lasts. If you’re energized by automation, data integrity, and helping high-growth teams move faster with better tools, we’d love to hear from you.

Some things you’ll do

• Build Robust No-Code Automations: Own the design and implementation of multi-step automations that power core marketing and sales workflows. Leverage tools like Customer.io, Salesforce Flows, and N8n to build robust, scalable automations that incorporate things like logic branching, API calls, retries and error handling—ensuring reliable operations across our GTM stack.
• Tech Stack Administration: Ensure seamless functionality across all platforms for optimal data flow and accessibility. This includes build new processes, and troubleshooting errors in tools like Salesforce, Salesloft, Customer.io, Snowflake, Google Analytics, Airtable, Zapier, N8n and more!
• New Tool Integration: Lead the implementation and integration of new platforms into our tech stack. Connect systems via APIs, map data fields, and configure sync logic to ensure seamless data flow between tools.
• Data Analytics and Data Integrity: Maintain rigorous data analysis and auditing practices to uphold data integrity. Implement and refine processes and integrations to improve overall marketing operational efficiency.
• Work Collaboratively with multiple teams: Collaborate closely with the sales, product, customer success, and other marketing teams to ensure marketing efforts support overall business objectives

Nice to Have’s

• AI Proficiency: You’ll regularly use AI to support your own technical work—whether that’s debugging code, refining workflows, or surfacing relevant solutions through well-crafted prompts. Beyond individual use, you should have a solid understanding of where AI is the right solution to solve business needs—versus when traditional, code-based approaches are more appropriate. (Think: unstructured vs. structured data, non-deterministic vs. deterministic logic.)
• Script Writing for Operational Tasks: Write lightweight, purpose-built scripts to automate one-off or recurring tasks—like batch data processing, API calls from CSVs, or data restructuring—to support ad hoc project needs and increase team efficiency.

What we’re looking for

• 2-4 years in Revenue Operations, Marketing Operations, CX Operations or Sales Operations (Ideally at a B2B SaaS company)
• 2+ years working in a fast-growing start-up environment where a growth mindset, adaptability and a drive for continuous improvement are valued.
• High Technological Proficiency in CRM and database management systems (e.g., Salesforce, Snowflake), integration architecture and process building.
• Demonstrated capability in handling integrations, including APIs, webhooks, no-code automators (such as Zapier, N8n Postman etc).
• Strong problem-solving skills with a history of using automation to address complex issues.
• Experience in data handling, including analytics, database management and SQL.
• Ability to independently manage projects and contribute to team goals while maintaining detailed documentation and adhering to internal project management methodologies.
• Experience in managing Google Analytics and other similar web analytics tools.

Desired Attributes

• Highly self-motivated with the ability to self-direct and drive solutions independently.
• A team-oriented mindset with the ability to work effectively with cross-functional peers.
• Passion for software, automation, integration, and continuous learning.
• Ability to weigh competing priorities and identify the highest value projects.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

Customer.io is committed to providing highly competitive cash compensation, equity, and benefits. We are offering a starting salary of $110,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Join us!

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

How to apply

Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.

Here's what you can expect from our hiring process:

1. 30-minute video call with a Recruiter

2. 45-minute video call with the Hiring Manager

3. Take Home Assignment

4. Assignment Review Call with two potential team members

5. Final Interview (tentative)

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].