Marketing Manager

Job Title: Marketing Manager

Location: Boston, MA (Hybrid)

About RaySecur:

RaySecur® is transforming security with innovative real-time 4D T-ray imaging solutions. Our flagship product, MailSecur®, is trusted by Fortune 500 companies, government agencies, and corrections facilities to detect concealed threats and ensure the safety of their facilities and staff. Join our dynamic team as we lead the way in threat detection technology.

Position Overview:

We’re seeking an experienced and detail-oriented Marketing Manager to join our growing team. This role is integral to the success of RaySecur’s marketing initiatives, responsible for managing and executing marketing campaigns, assisting marketing operations in Hubspot, and ensuring smooth project and calendar management. 

Key Responsibilities:Campaign Management

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including email, direct mail, and paid media.
• Create and manage campaigns, landing pages, and email workflows in HubSpot.
• Ensure campaigns align with marketing objectives and drive pipeline growth.

Project & Calendar Management

• Oversee the marketing and content calendars, ensuring deadlines and deliverables are met.
• Coordinate with internal teams to prioritize tasks and allocate resources effectively.

Content & Agency Collaboration

• Partner with content creators to produce high-quality assets that align with campaign goals.
• Manage agency relationships, including creative, digital, and media agencies, to ensure deliverables meet expectations and budgets.

Events and Conferences

• Support trade shows by coordinating pre-show promotions, including email campaigns, social media outreach, and lead generation activities.
• Manage post-show activities, including lead follow-up processes and reporting to support sales efforts.
• Provide logistical and marketing support for field marketing events and association-sponsored activities.

 Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing – especially in a growth stage tech company.
• Expertise in HubSpot (campaigns, emails, landing pages, and reporting).
• Proven experience in project management and managing marketing calendars.
• Excellent communication and organizational skills with the ability to manage multiple projects simultaneously.
• Experience managing agency relationships and collaborating with cross-functional teams.
• Analytical mindset with the ability to interpret data and optimize campaigns for performance.