Country Marketing Manager, North America

RESPONSIBILITIES:

• Lead and own regional omni-channel commercial targets, executing strategic marketing and sales plans to meet both brand and business KPIs.
• Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
• Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at the local and national levels.
• Collaborate cross-functionally with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
• Build strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP in target communities.
• Lead WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
• Track, analyze, and report on campaign impact, community growth, and cultural relevance metrics to inform future initiatives and improve effectiveness.
• Manage regional media strategy and execution, working with global leads to ensure effective channel mix and budget allocation.
• Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
• Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.
• Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.
• Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.
• Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.

QUALIFICATIONS:

• Experience in marketing, including regional leadership, preferably in consumer tech, fitness, or lifestyle brands.
• Deep understanding of the U.S. market with demonstrated cultural fluency and consumer behavior insight.
• Proven experience in influencer marketing, media planning, and managing brand partnerships.
• Strong analytical skills with the ability to interpret commercial performance data and drive strategic decisions.
• Skilled in project management with the ability to lead cross-functional initiatives and align diverse stakeholders.
• Demonstrated passion for performance, wellness, and WHOOP’s mission.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.