Marketing Communications Specialist

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Position Overview:
We are seeking a dynamic and creative Marketing Communication Specialist to join our team. This role will focus on enhancing our marketing outreach efforts, both digitally and physically, with a primary emphasis on social media management, internal communications, and campaign support. The ideal candidate will have a passion for social media, project management expertise, and the ability to foster clear communication across teams.

Key Responsibilities:

• Collaborate with a team to create engaging and on-brand social media posts for Financial Advisors for our LinkedIn company account.
• Manage incoming social media requests, our social media calendar and schedule out social posts.
• Execute social post requests from our Sales and Relationship Managers that align with company initiatives and events.
• Analyze performance metrics and implement data-driven strategies to increase social media audience engagement.
• Grow our brand’s LinkedIn audience.
• Schedule, publish, and manage all paid advertising on LinkedIn.
• Facilitate the monthly internal marketing newsletter to provide updates, celebrate key wins, and highlight future marketing initiatives.
• Collaborate with various stakeholders to gather insights and updates during weekly contributor meetings.
• Compile and present the newsletter in an organized and visually appealing format to ensure clarity and impact.
• Serve as the main point of contact for all IMO campaign requests.
• Collaborate with IMO stakeholders and Marketing Manager to build out a campaign plan and execute.
• Present campaign performance on a regular basis.
• Oversee the execution of recurring mailer projects, ensuring each is completed on time and aligns with business goals.
• Manage projects from start to finish, coordinating with internal teams and external vendors as necessary.
• Serve as the main point of contact for cross-functional teams involved in social media and communication projects.
• Build relationships across teams to foster alignment and enhance the effectiveness of marketing initiatives.

Qualifications:

• Proven experience managing social media for a brand, including creating content and analyzing performance metrics.
• Strong project management skills, with the ability to juggle multiple projects and meet deadlines.
• Familiarity with marketing platforms and tools, particularly Adobe Workfront, is highly desirable.
• Exceptional written and verbal communication skills.
• Strong attention to detail and a proactive approach to problem-solving.
• Ability to work collaboratively in a team environment.
• Bachelor’s degree in Marketing, Communications, or a related field, a plus.
• Experience in internal communications or newsletter creation, a plus.
• Knowledge of digital marketing trends and best practices, a plus.

This role offers an exciting opportunity to make a direct impact on our brand’s outreach and communication efforts. If you’re passionate about social media, enjoy driving marketing projects, and thrive in a collaborative environment, we’d love to hear from you!

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package. Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.  Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability, and to enroll in the Company’s Employee Assistance Program and other wellness initiatives.  Employees may also participate in the Company’s 401K plan, with matching contributions by the Company. 

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals.  All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.