Market Development Manager: Rigid Business

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

This position will support the development and deployment of marketing strategies for a range of single-use consumables. We are in search of a candidate who can successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, build and lead tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B marketing, with demonstrated ability to optimize marketing efforts by channel and funnel stage.

This position involves collaborating with various teams, such as regional and business partners, to shape worldwide go-to-market strategies and comprehensive multi-channel marketing plans to achieve significant critical metrics.

A day in the life

• Develop strategic annual marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.

• Regularly report performance to key leaders and build improvement plans as needed.

• Drive demand generation programs and evaluate the performance and optimization plans.

• Ensure focus on customers and addressing their pain points.

• Craft marketing content across customer journey optimized for various channels, including web, video, social media, paid search and display advertising.

• Create channel promotional plans.

• Develop selling tools and customer facing materials.

• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.

• Coordinate with global functions to ensure consistency with brand profiles and company standards.

• Partner with regional marketing development managers to build and implement marketing programs within their regions.

Keys to success:
Education

• Bachelor’s degree in Life Sciences, Marketing or related field.

Experience

• 5+ years of marketing experience (biopharma/ biotech segment is a plus)

• Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products

• Experience developing messaging for sales and customer facing materials

Knowledge, Skills and Abilities

• Ability to work effectively in a matrixed organization.

• Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer

• Outstanding communication skills as well as analytical, project management and planning skills necessary

• Strong business sense and customer focus

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!