Manager, Marketing Operations & Strategic Planning

John Hancock is a leading international financial services provider driven by the mission of making decisions easier and lives better. We are hard at work transforming our organization into a digital, customer-centric market leader – evolving our customer interactions into innovative, immersive, and highly functional digital experiences delivering high value.

The Manager of Marketing Operations & Strategic Planning will report to the AVP, Portfolio Oversight and will be responsible for leading operations for the US Marketing, Advanced Analytics and Behavioral Insurance teams. This role involves strategic planning, optimizing processes, budget planning and tracking, and driving cross-functional collaboration to enhance marketing efficiency and impact. The ideal candidate will have a strong background in marketing operations, strategic planning, budget management, and a proven ability to lead teams and drive results.

Position Responsibilities:

- Collaborate with the marketing leadership team to define strategic priorities and ensure successful execution of marketing initiatives.

- Partner with team members to drive John Hancock's transformation and strategic priorities, represent the team on cross-functional work, identify issues, escalate as required, and recommend solutions to keep priorities on track.

- Lead the development and implementation of comprehensive marketing operations strategies that align with overall marketing and business objectives.

- Identify and implement process improvements to increase the efficiency and effectiveness of marketing operations.

- Effectively document and communicate new and changed processes to key department stakeholders prior to implementation.

- Serve as the primary point of contact for all US Marketing compliance, privacy, and risk review requests.

- Lead procurement efforts for the US Segment Marketing and Behavioral Insurance team.

- Liaison with real estate (e.g., assigning workstations, notifying of technology issues).

- Manage agenda development and planning logistics for function-wide team meetings.

- Lead small- and large-scale Marketing and Behavioral Insurance projects.

- Develop executive-level presentations and reports to communicate progress, achievements, and challenges related to the delivery and execution of strategic projects.

- Manage timely and accurate function-wide reporting, including the monthly marketing review (MMR), bi-weekly CMO updates, and monthly expense reports.

- Continuously optimize and innovate reports by offering thought leadership, coaching teams for improved inputs, facilitating meetings as needed, and ensuring accuracy and relevancy of content.

- Monitor expenses against all cost centers under Marketing, Advance Analytics, and Behavioral Insurance.

- Facilitate monthly expense reviews with the leadership team to ensure adherence to the plan and request accruals and reclasses as needed with the Finance team.

- Support headcount planning by accurately documenting changes in staffing and financial impact.

- Flag risks to AVP, Portfolio Oversight, and CMO when expenses exceed the plan.

- Serve as Business Continuity Lead for the US Marketing, Advance Analytics, and Behavioral Insurance teams.

- Maintain SharePoint permissions and conduct quarterly audits to ensure file access for the team while managing risk exposure.

Required Qualifications:

- Bachelor's degree or equivalent (minimum 5 years) work experience.

- Experience leading and facilitating working sessions with both teams and leaders.

- Excellent interpersonal, written, and oral communication skills, with a proven ability to engage stakeholders across multiple levels of the organization.

- Confirmed digital acumen and experience in prioritizing and handling multiple initiatives simultaneously.

- Ability to facilitate and enable clear, succinct communication between cross-functional partners.

- Strong relationship-building skills to build effective working relationships with business leaders.

- Experience designing, developing, and implementing marketing and digital processes and ways of working that bring agility to teams, as well as rolling out new organizational capabilities.

- Knowledge of digital marketing best practices and leading measurements.

- Confirmed experience working in Teams, SharePoint, and other Microsoft PowerApps.

Preferred Qualifications:

- Experience working with Adobe Marketing Solutions (CDP, Marketo, Workfront) is a plus.

#LI-Hybrid

#LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Primary Location

Boston, Massachusetts

Hybrid

Salary range is expected to be between

$90,225.00 USD - $162,405.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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Company: John Hancock Life Insurance Company (U.S.A.)