Leads marketing operations across campaign execution, performance analytics, agency management, marketing technology, governance, and prioritization. The role translates marketing strategy into executable plans, manages integrated campaigns, owns executive reporting and KPIs, oversees platforms including Salesforce and HubSpot, and drives cross-functional process improvements to increase pipeline contribution, revenue impact, efficiency, and scalability.
Company Description
Position Summary
The Manager, Marketing Operations, serves as the operational leader of the marketing organization, ensuring marketing strategy is translated into measurable business results.
Reporting to the Director of Digital Marketing and Web, this role leads marketing operations across campaign execution, analytics, and marketing technology. The position establishes operational priorities, measures performance, optimizes resources, and ensures the marketing organization can effectively execute on it’s strategy.
This leader acts as the connective tissue across Marketing, Sales, Commercial Leadership, IT, and external partners, building scalable processes and operational excellence that enable marketing to grow with the business.
Job DescriptionKey Responsibilities
Operational Leadership
- Translate marketing strategy into executable plans aligned with commercial objectives.
- Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness.
- Identify opportunities to increase marketing efficiency, effectiveness, and business impact.
Campaign Excellence
- Lead operational execution of integrated marketing campaigns across all channels.
- Coordinate campaign execution through agency partners and internal stakeholders.
- Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes.
- Maintain visibility into campaign performance and recommend optimization opportunities.
Marketing Analytics & Performance
- Own marketing performance reporting and executive dashboards.
- Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance.
- Translate data into actionable business recommendations.
- Establish KPIs and reporting frameworks that drive accountability and continuous improvement.
Agency & Partner Leadership
- Serve as the primary operational lead for external marketing agencies and strategic partners.
- Establish priorities, evaluate performance, and ensure deliverables support business objectives.
- Hold partners accountable for quality, execution, and measurable business outcomes.
- Continuously evaluate opportunities to improve agency effectiveness and return on investment.
Marketing Technology
- Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation.
- Ensure marketing technology platforms work together to support demand generation and customer engagement.
Marketing Governance & Prioritization
- Lead the marketing intake and prioritization process.
- Balance resources across internal teams, contractors, and agency partners.
- Ensure marketing investments remain focused on the highest-value business opportunities.
- Remove operational barriers and improve cross-functional collaboration.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Communications, or similar work experience.
- 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing.
- Experience leading integrated marketing campaigns and cross-functional initiatives.
- Strong analytical and business acumen with experience developing executive-level reporting.
- Experience managing external agencies and strategic partners.
- Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot.
- Experience managing digital marketing initiatives.
Preferred
- HubSpot
- Salesforce CRM
- Google Analytics
- Power BI
- Adobe Experience Manager
- 6Sense
- Qualified
- Smartsheet
- Experience supporting commercial organizations in a high-growth B2B environment.
Core Competencies
- Strategic thinking
- Operational leadership
- Data-driven decision making
- Marketing analytics
- Executive communication
- Cross-functional influence
- Organizational agility
- Agency leadership
- Process improvement
- Organizational prioritization
- Continuous improvement mindset
Success Measures
Success in this role will be measured by:
- Increased marketing contribution to pipeline and revenue.
- Consistent on-time execution of integrated marketing campaigns.
- Improved marketing performance visibility through executive dashboards and KPIs.
- Increased efficiency across marketing operations, agencies, and technology platforms.
- Strong stakeholder satisfaction across Marketing, Sales, and Commercial Leadership.
- Establishment of scalable operational processes that support long-term business growth.
Similar Jobs
Digital Media • Information Technology • News + Entertainment
Sells Comcast Business internet, video, and voice services to mid-size and large businesses. Develops territories through prospecting, cold calling, referrals, partnerships, and community relationships. Delivers sales presentations, negotiates with prospects, exceeds sales targets, maintains customer relationships, supports retention, and prepares sales reports. Requires knowledge of business networking technologies, customer-premise equipment, VoIP, network protocols, and continuity planning. Regular customer meetings, variable schedules, nights, weekends, and overtime may be required.
Top Skills:
Business Continuity And Disaster RecoveryCustomer Premise EquipmentDsxE-Rate Contracting ProcessesEthernetInternet TechnologiesLanManNetwork TechnologiesNetworking ProtocolsOc-XVoipVpnWanWdm
eCommerce • Fashion • Retail • Sales • Wearables • Design
Provides customer service and sales support during Coach’s peak season. Engages customers, drives conversion through selling and omni-channel techniques, operates the POS accurately, captures customer data, answers store calls, represents the brand, and supports stockroom tasks. Requires flexible availability, including nights, weekends, holidays, and employment from October 15 through January 1, plus the ability to perform physical tasks and lift merchandise.
Top Skills:
Point-Of-Sale (Pos) Systems
Gaming • Information Technology • Mobile • Software
Develop cinematic and narrative systems for a story-driven first-person shooter. Design pipelines and tools, implement animation blueprints, montages, level sequences, and visual scripting, and provide technical direction for character animation integration. Collaborate with audio, lighting, animation, and narrative teams to improve storytelling and emotional fidelity. Optimize cinematic systems for performance, reliability, scalability, and creative iteration while diagnosing issues and delivering work on schedule.
Top Skills:
Animation BlueprintsAnimation MontagesBlueprint ScriptingLevel SequencesPerforceTask And Bug-Tracking SoftwareVersion Control
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
