The Growth Marketing Manager will enhance product-led growth by optimizing trial-to-paid conversion through campaigns, onboarding experiences, and analytical metrics in collaboration with cross-functional teams.
Quickbase is seeking a data-driven Growth Marketing Manager to own and improve our product-led growth (PLG) motion for the Quickbase and FastField products. You'll work at the intersection of Marketing, Product, and Customer Success, developing and executing campaigns, onboarding flows, and in-app experiences that move users from free trial to paid.
Key Responsibilities
- Accountable for programs focused on improving trial-to-paid conversion, partnering and collaborating with Sales, Customer Success, and Product teams. Own key PLG metrics of trial conversion rate, time to value, and activation rate.
- Test and optimize onboarding sequences, in-product messaging, email nurture flows, and educational content to guide users to activation.
- Partner with Product and RevOps to orchestrate necessary event tracking and build key trial usage, onboarding, and expansion potential dashboards.
- Create and run A/B tests across trial user lifecycle campaigns and digital touchpoints.
- Conduct user research and leverage feedback to identify friction points in the trial experience.
- Collaborate with Content and Product Marketing to create self-serve assets that accelerate trial user success.
What You Bring
- 3–6 years of experience in B2B SaaS marketing, with a strong focus on growth marketing and ideally PLG motions
- Experience with digital marketing and web/app experience optimization tools
- Strong analytical mindset; comfortable with dashboards, funnels, and experimentation
- Experience with improving trial conversion and/or acquisition & onboarding funnels
- Curiosity, empathy, and a bias toward action, rapid testing, and iteration
- Exceptional cross-functional collaboration skills and experience
Bonus if You Have
- Experience working on mobile SaaS or data capture platforms
- Familiarity with in-app onboarding tools (i.e. Intercom, Pendo, etc), user journey and product analysis tools (i.e. Amplitude), or A/B testing and personalization tools (i.e. VWO, Optimizely, etc)
- Background in customer success or support for PLG businesses
Top Skills
A/B Testing Tools
Digital Marketing Tools
Product Analysis Tools
User Journey Analysis Tools
Web Optimization Tools
Quickbase Boston, Massachusetts, USA Office
Great downtown location - easily accessible by car or MBTA busses and T!
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