Lead integrated marketing strategies for Chewy's Equine and Exotics portfolio, ensuring customer-centric campaigns and cross-functional execution while mentoring the marketing team.
Our Opportunity:
Chewy seeks a customer-centric Associate Director of Integrated Marketing to join our Integrated Marketing Communications team. In this position, you will develop and implement full-funnel go-to-market strategies for Chewy's Equine and Exotics portfolio of products. You will be responsible for every element of creating engaging and informative campaigns designed to inspire joy and connect with pet parents and animal companions while fostering growth in our customer base, revenue, and product offerings. This role can be based in Plantation, FL, Bellevue, WA, or Boston, MA.
What You'll Do:
What You'll Need:
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Chewy seeks a customer-centric Associate Director of Integrated Marketing to join our Integrated Marketing Communications team. In this position, you will develop and implement full-funnel go-to-market strategies for Chewy's Equine and Exotics portfolio of products. You will be responsible for every element of creating engaging and informative campaigns designed to inspire joy and connect with pet parents and animal companions while fostering growth in our customer base, revenue, and product offerings. This role can be based in Plantation, FL, Bellevue, WA, or Boston, MA.
What You'll Do:
- Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Equine and Exotics business growth, ensure successful launches, and leverage tentpole events that delight Chewy pet parents.
- Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.
- Lead the cross-functional execution of all Equine and Exotics go-to-market launch activities across Chewy-owned and operated properties and all offline and online marketing channels that build customer trust and provide an excellent experience.
- Own the development of key campaign documents, including authoring the integrated marketing plan, go-to-market documents, campaign creative briefs, marketing calendars, etc., and present the strategy to senior leaders.
- Identify and analyze new opportunities, outlining analytical plans, metrics, key performance indicators, and risk, and drive innovation in our marketing.
- Monitor campaign performance to identify ways to optimize performance.
- Work effectively with category leaders, site merchandising, creative, studio, PR, marketing channel owners, brand, and product marketing teams.
- Lead a detailed post-mortem process to fully detail campaign performance and opportunities to serve as inputs to future builds, crafting an environment of continuous improvement.
- Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and teamwork across teams.
- Lead and mentor the Equine & Exotics Marketing team
What You'll Need:
- A passion for the customer and a proven track record of developing data-driven marketing plans that tie to business initiatives and deliver results.
- 10+ years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment, with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
- Strong leadership skills with experience in building and mentoring teams.
- Relentless customer curiosity: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
- Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
- A "driver" personality: You're biased toward action, a phenomenal collaborator, and a master simplifier. You never stop pushing towards clarity and delivery.
- Scary-good at articulating the essence of products and the value they build. You can develop a strong messaging hierarchy and an effective content strategy. You can also play copywriter.
- Grittiness: You never hesitate to roll up your sleeves and address something hands-on; you persevere when others fall away.
- Ability to act as a business owner. You know how businesses work and earn revenue, with a track record of developing and using deep business insight.
- Ability to think creatively and strategically, solve problems, remove barriers, and challenge the status quo.
- Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action.
- Must be nimble enough to negotiate with multiple partners, have the backbone to represent your point of view with partners, and be flexible enough to accept direction.
- Be a self-starter who thrives in ambiguous environments and adapts easily to change.
- Strong verbal and written presentation skills, including the ability to communicate complex ideas clearly and concisely.
- Must know how to get work done within a large and complex organization involving multiple partners.
- Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and successfully without sacrificing quality of work or customer experience.
- Bachelor's degree, Master's degree a plus.
- Experience in retail or e-commerce for Equine or Exotic animals is a plus.
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Top Skills
Data-Driven Marketing Tools
Digital Marketing Platforms
Chewy Boston, Massachusetts, USA Office
Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.
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