Lead a Healthcare Marketing team to develop strategic marketing initiatives for customer acquisition and retention, manage budgets, and ensure compliance.
Our Opportunity:
Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services.
This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
What You'll Do:
What You'll Need:
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services.
This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
What You'll Do:
- Lead a team to develop and implement customer acquisition and retention strategies across Chewy's Healthcare Services portfolio, including Insurance and Virtual Care Services.
- Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI.
- Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
- Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
- Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution.
- Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
- Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
- Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
- Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
- Conduct robust post-mortems to identify takeaways and fuel continuous improvement.
What You'll Need:
- 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
- Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
- Product marketing experience preferred, particularly in go-to-market execution, messaging, and positioning.
- Strong analytical abilities with a data-first approach to decision-making.
- Excellent communication and storytelling abilities. You can distill complex topics into simple, compelling narratives.
- High degree of ownership, adaptability, and drive in fast-paced environments.
- Bachelor's degree in marketing or similar areas required. Master's in business administration (MBA) preferred.
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Top Skills
Analytics
Cross-Functional Collaboration
Digital Marketing
Marketing
Chewy Boston, Massachusetts, USA Office
Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.
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