Executes global product marketing for an X-ray portfolio, including launch planning, sales enablement, competitive intelligence, evidence-based content, regional enablement, marketing operations, and cross-functional coordination with Product, R&D, Clinical, Regulatory, Market Access, and Sales teams.
Job Description SummaryThe Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery.Job DescriptionGlobal Product Marketing Manager
Application Deadline: September 26, 2026
X-ray Product Marketing (CTX) — Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)
Principal Responsibilities -
Launch Execution & NPI Support
- Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
- Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
- Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.
Sales Enablement
- Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
- Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.
Competitive Operations
- Run competitive tracking and win/loss analysis at the product level.
- Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams
Evidence & Content Assets
- Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
- Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.
Regional Enablement
- Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.
- Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly.
Marketing Operations
- Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements.
- Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.
Product & Cross-Functional Input
- Act as a structured input channel from the field and market into R&D and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions.
- Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.
- This role enables regional Product marketing execution; it does not replace it.
Qualifications
- Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.
- 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.
- Experience building sales enablement content and supporting product launches end-to-end.
- Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
- Strong project management and prioritization skills.
- Excellent written and verbal communication skills.
- English fluency is a must; additional language skills are a plus.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
GE Healthcare Boston, Massachusetts, USA Office
Boston, United States
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