Global Director, Media Analytics

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

About the Job

Bose is built on disruptive innovation – an unwavering commitment to our customers, having the courage to challenge the status quo, and the fundamental belief that anything is possible.  It is in our Brand’s DNA to never settle; we have a passion for discovering better ways to help people enjoy the things they love.  We need people like you, people with better solutions.  If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it.  Our goal is to make your experience exciting and meaningful, while your opportunity is to help enhance the future of our brand and the benefits that audio can deliver to customers around the world.

The Global Paid Media Analytics Director role will lead the charge on building the best-in-class media analytics team that supports Bose media’s twin goals of maximizing incremental revenue and improving brand health through effective use of data and AI. This is a global role responsible for providing analytical guidance to make every media dollar go the extra mile in every market. He/ she will lead a team of analysts and manage our media agency partners to provide insights based on measurement, testing and analysis. The role will also set the strategy and direction of Media Analytics at Bose. He/ She will report to the VP of Analytics & Insights at Bose.

The role requires deep understanding and expertise of media performance and its impact on revenue and brand health. Solid grasp of testing and measurement on various media platforms (in the US and international), experience with marketing attribution through MTA and MMM and deep knowledge of full funnel brand metrics measurement is required. Experience working with data science to build custom media models and ability to direct external agency teams to deliver key reporting and insights are critical skills. Successful candidate must be able to communicate insights effectively to the Executive and Leadership levels of the corporation and to collaborate with key stakeholders on ongoing projects and scoping of new work. Experience leading a global analytics team and experience managing media analytics in international markets (especially Europe and China) is necessary.

KEY INITIATIVES

• Development and monitoring of marketing and campaign performance that aligns with overall marketing annual goals ensuring return on objectives.
• Leads team in development of storytelling and insight generation to support all marketing campaign analysis.
• Develops ongoing performance metrics including the ROI of marketing effectiveness in the long term and short term.
• Develops a clearer understanding of the impacts of marketing on Brand and influences marketing strategy.
• Drives the use of testing across media measurement including CRM & personalization to ensure tests are appropriately setup and measured.
• Sets vision and implementation of all methods of attribution for media performance, and inform investment decisions.
• Develops customer scoring models internally and in partnership with the Bose Data Science team including Look-a-like, CLV, propensity to act/next action, as well as data driven segmentation.
• Develops customer KPI metrics and measurement plan for all first party customer data.
• Creates a marketing data and dashboarding environment that democratizes information across the organization.
• Provide leadership for numerous outsourced data and analytic agencies, giving direction, driving efficiency, and leading change.
• Full people management responsibility including, inspire and attract talent, support performance, recognize and celebrate, empower development, and model the Bose Essence & Values

 CORE COMPETENCIES

• Ability to deliver executive level insights and presentations through storytelling.
• Expertise with advanced analytic and data science techniques and modelling.
• Strong experience with digital marketing analytics including site analytics, ad serving data and attribution.
• Expertise in measurement of marketing, across digital, search, social, and all forms of media; Strong understanding of ROI and financial measures including the use of Econometric modelling.
• Customer Analytics expertise to support insights for CRM and personalization.
• Strong knowledge of statistical modelling capabilities for marketing measurement/segmentation and testing.
• Experience with match market testing and application of Frequentist and Bayesian approaches to determine marketing impacts.
• Strong understanding of data and database technologies to support marketing and analytics.
• Expertise in prioritizing analytic work across a diverse pool of analysts.
• Tremendous people leader with a focus on developing talent.

REQUIRED EXPERIENCE

• 15+ years media analytics experience
• 8+ years of managerial/ leadership experience in analytics.
• 5+ years Data Science and Customer Modeling and Segmentation Experience
• Experience in working with external media agencies is critical
• Global media analytics experience is strongly preferred

EDUCATION

• Bachelor’s Degree required, Master’s Degree preferred

#LI-RC1

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.